--
-- Host: localhost    Database: theblvrk_wp292
-- ------------------------------------------------------


--
-- Table structure for table `wp4x_actionscheduler_actions`
--

CREATE TABLE `wp4x_actionscheduler_actions` (
  `action_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `hook` varchar(191) NOT NULL,
  `status` varchar(20) NOT NULL,
  `scheduled_date_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `scheduled_date_local` datetime DEFAULT '0000-00-00 00:00:00',
  `priority` tinyint(3) unsigned NOT NULL DEFAULT 10,
  `args` varchar(191) DEFAULT NULL,
  `schedule` longtext DEFAULT NULL,
  `group_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `attempts` int(11) NOT NULL DEFAULT 0,
  `last_attempt_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `last_attempt_local` datetime DEFAULT '0000-00-00 00:00:00',
  `claim_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `extended_args` varchar(8000) DEFAULT NULL,
  PRIMARY KEY (`action_id`),
  KEY `hook_status_scheduled_date_gmt` (`hook`(163),`status`,`scheduled_date_gmt`),
  KEY `status_scheduled_date_gmt` (`status`,`scheduled_date_gmt`),
  KEY `scheduled_date_gmt` (`scheduled_date_gmt`),
  KEY `args` (`args`),
  KEY `group_id` (`group_id`),
  KEY `last_attempt_gmt` (`last_attempt_gmt`),
  KEY `claim_id_status_scheduled_date_gmt` (`claim_id`,`status`,`scheduled_date_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=36 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_actionscheduler_actions`
--

INSERT INTO `wp4x_actionscheduler_actions` VALUES (29,'action_scheduler/migration_hook','complete','2025-03-14 09:06:05','2025-03-14 09:06:05',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1741943165;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1741943165;}',1,1,'2025-03-14 09:06:07','2025-03-14 09:06:07',0,NULL),(30,'woocommerce_cleanup_draft_orders','complete','2025-03-14 09:05:16','2025-03-14 09:05:16',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1741943116;s:18:\"\0*\0first_timestamp\";i:1741943116;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1741943116;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',2,1,'2025-03-14 09:05:55','2025-03-14 09:05:55',0,NULL),(31,'woocommerce_cleanup_draft_orders','pending','2025-03-15 09:05:55','2025-03-15 09:05:55',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1742029555;s:18:\"\0*\0first_timestamp\";i:1741943116;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1742029555;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',2,0,'0000-00-00 00:00:00','0000-00-00 00:00:00',0,NULL),(32,'action_scheduler/migration_hook','complete','2025-03-14 09:36:47','2025-03-14 09:36:47',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1741945007;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1741945007;}',1,1,'2025-03-14 09:36:59','2025-03-14 09:36:59',0,NULL),(33,'action_scheduler/migration_hook','failed','2025-03-14 09:38:00','2025-03-14 09:38:00',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1741945080;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1741945080;}',1,1,'2025-03-14 09:38:09','2025-03-14 09:38:09',0,NULL),(34,'action_scheduler/migration_hook','complete','2025-03-14 17:23:25','2025-03-14 17:23:25',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1741973005;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1741973005;}',1,1,'2025-03-14 17:23:32','2025-03-14 17:23:32',0,NULL),(35,'action_scheduler/migration_hook','complete','2025-03-15 02:22:15','2025-03-15 02:22:15',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1742005335;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1742005335;}',1,1,'2025-03-15 02:22:19','2025-03-15 02:22:19',0,NULL);

--
-- Table structure for table `wp4x_actionscheduler_claims`
--

CREATE TABLE `wp4x_actionscheduler_claims` (
  `claim_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `date_created_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`claim_id`),
  KEY `date_created_gmt` (`date_created_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=497 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_actionscheduler_claims`
--


--
-- Table structure for table `wp4x_actionscheduler_groups`
--

CREATE TABLE `wp4x_actionscheduler_groups` (
  `group_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `slug` varchar(255) NOT NULL,
  PRIMARY KEY (`group_id`),
  KEY `slug` (`slug`(191))
) ENGINE=MyISAM AUTO_INCREMENT=3 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_actionscheduler_groups`
--

INSERT INTO `wp4x_actionscheduler_groups` VALUES (1,'action-scheduler-migration'),(2,'');

--
-- Table structure for table `wp4x_actionscheduler_logs`
--

CREATE TABLE `wp4x_actionscheduler_logs` (
  `log_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `action_id` bigint(20) unsigned NOT NULL,
  `message` text NOT NULL,
  `log_date_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `log_date_local` datetime DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`log_id`),
  KEY `action_id` (`action_id`),
  KEY `log_date_gmt` (`log_date_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=20 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_actionscheduler_logs`
--

INSERT INTO `wp4x_actionscheduler_logs` VALUES (1,29,'action created','2025-03-14 09:05:05','2025-03-14 09:05:05'),(2,30,'action created','2025-03-14 09:05:16','2025-03-14 09:05:16'),(3,30,'action started via WP Cron','2025-03-14 09:05:55','2025-03-14 09:05:55'),(4,30,'action complete via WP Cron','2025-03-14 09:05:55','2025-03-14 09:05:55'),(5,31,'action created','2025-03-14 09:05:55','2025-03-14 09:05:55'),(6,29,'action started via Async Request','2025-03-14 09:06:07','2025-03-14 09:06:07'),(7,29,'action complete via Async Request','2025-03-14 09:06:07','2025-03-14 09:06:07'),(8,32,'action created','2025-03-14 09:35:47','2025-03-14 09:35:47'),(9,32,'action started via WP Cron','2025-03-14 09:36:58','2025-03-14 09:36:58'),(10,32,'action complete via WP Cron','2025-03-14 09:36:58','2025-03-14 09:36:58'),(11,33,'action created','2025-03-14 09:37:00','2025-03-14 09:37:00'),(12,33,'action started via Async Request','2025-03-14 09:38:09','2025-03-14 09:38:09'),(13,33,'action failed via Async Request: Scheduled action for action_scheduler/migration_hook will not be executed as no callbacks are registered.','2025-03-14 09:38:09','2025-03-14 09:38:09'),(14,34,'action created','2025-03-14 17:22:25','2025-03-14 17:22:25'),(15,34,'action started via Async Request','2025-03-14 17:23:32','2025-03-14 17:23:32'),(16,34,'action complete via Async Request','2025-03-14 17:23:32','2025-03-14 17:23:32'),(17,35,'action created','2025-03-15 02:21:15','2025-03-15 02:21:15'),(18,35,'action started via WP Cron','2025-03-15 02:22:19','2025-03-15 02:22:19'),(19,35,'action complete via WP Cron','2025-03-15 02:22:19','2025-03-15 02:22:19');

--
-- Table structure for table `wp4x_addonlibrary_addons`
--

CREATE TABLE `wp4x_addonlibrary_addons` (
  `id` bigint(20) NOT NULL AUTO_INCREMENT,
  `title` varchar(255) DEFAULT NULL,
  `name` varchar(128) DEFAULT NULL,
  `alias` varchar(128) DEFAULT NULL,
  `addontype` varchar(128) DEFAULT NULL,
  `description` text DEFAULT NULL,
  `ordering` int(11) NOT NULL,
  `templates` mediumtext DEFAULT NULL,
  `config` mediumtext DEFAULT NULL,
  `catid` int(11) DEFAULT NULL,
  `is_active` tinyint(4) DEFAULT NULL,
  `test_slot1` text DEFAULT NULL,
  `test_slot2` text DEFAULT NULL,
  `test_slot3` text DEFAULT NULL,
  PRIMARY KEY (`id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_addonlibrary_addons`
--


--
-- Table structure for table `wp4x_addonlibrary_categories`
--

CREATE TABLE `wp4x_addonlibrary_categories` (
  `id` int(9) NOT NULL AUTO_INCREMENT,
  `title` varchar(255) NOT NULL,
  `alias` varchar(255) DEFAULT NULL,
  `ordering` int(11) NOT NULL,
  `params` text NOT NULL,
  `type` tinytext DEFAULT NULL,
  `parent_id` int(9) DEFAULT NULL,
  PRIMARY KEY (`id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_addonlibrary_categories`
--


--
-- Table structure for table `wp4x_commentmeta`
--

CREATE TABLE `wp4x_commentmeta` (
  `meta_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `comment_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `meta_key` varchar(255) DEFAULT NULL,
  `meta_value` longtext DEFAULT NULL,
  PRIMARY KEY (`meta_id`),
  KEY `comment_id` (`comment_id`),
  KEY `meta_key` (`meta_key`(191))
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_commentmeta`
--


--
-- Table structure for table `wp4x_comments`
--

CREATE TABLE `wp4x_comments` (
  `comment_ID` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `comment_post_ID` bigint(20) unsigned NOT NULL DEFAULT 0,
  `comment_author` tinytext NOT NULL,
  `comment_author_email` varchar(100) NOT NULL DEFAULT '',
  `comment_author_url` varchar(200) NOT NULL DEFAULT '',
  `comment_author_IP` varchar(100) NOT NULL DEFAULT '',
  `comment_date` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `comment_date_gmt` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `comment_content` text NOT NULL,
  `comment_karma` int(11) NOT NULL DEFAULT 0,
  `comment_approved` varchar(20) NOT NULL DEFAULT '1',
  `comment_agent` varchar(255) NOT NULL DEFAULT '',
  `comment_type` varchar(20) NOT NULL DEFAULT 'comment',
  `comment_parent` bigint(20) unsigned NOT NULL DEFAULT 0,
  `user_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  PRIMARY KEY (`comment_ID`),
  KEY `comment_post_ID` (`comment_post_ID`),
  KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`),
  KEY `comment_date_gmt` (`comment_date_gmt`),
  KEY `comment_parent` (`comment_parent`),
  KEY `comment_author_email` (`comment_author_email`(10)),
  KEY `woo_idx_comment_type` (`comment_type`)
) ENGINE=MyISAM AUTO_INCREMENT=2 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_comments`
--


--
-- Table structure for table `wp4x_e_events`
--

CREATE TABLE `wp4x_e_events` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `event_data` text DEFAULT NULL,
  `created_at` datetime NOT NULL,
  PRIMARY KEY (`id`),
  KEY `created_at_index` (`created_at`)
) ENGINE=MyISAM AUTO_INCREMENT=2 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_events`
--

INSERT INTO `wp4x_e_events` VALUES (1,'{\"event\":\"modal load\",\"version\":\"\",\"details\":\"{\\\"placement\\\":\\\"Onboarding wizard\\\",\\\"step\\\":\\\"account\\\",\\\"user_state\\\":\\\"anon\\\"}\",\"ts\":\"2025-03-14T18:22:31.960-01:00\"}','2025-03-14 18:22:31');

--
-- Table structure for table `wp4x_e_notes`
--

CREATE TABLE `wp4x_e_notes` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `route_url` text DEFAULT NULL COMMENT 'Clean url where the note was created.',
  `route_title` varchar(255) DEFAULT NULL,
  `route_post_id` bigint(20) unsigned DEFAULT NULL COMMENT 'The post id of the route that the note was created on.',
  `post_id` bigint(20) unsigned DEFAULT NULL,
  `element_id` varchar(60) DEFAULT NULL COMMENT 'The Elementor element ID the note is attached to.',
  `parent_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `author_id` bigint(20) unsigned DEFAULT NULL,
  `author_display_name` varchar(250) DEFAULT NULL COMMENT 'Save the author name when the author was deleted.',
  `status` varchar(20) NOT NULL DEFAULT 'publish',
  `position` text DEFAULT NULL COMMENT 'A JSON string that represents the position of the note inside the element in percentages. e.g. {x:10, y:15}',
  `content` longtext DEFAULT NULL,
  `is_resolved` tinyint(1) NOT NULL DEFAULT 0,
  `is_public` tinyint(1) NOT NULL DEFAULT 1,
  `last_activity_at` datetime DEFAULT NULL,
  `created_at` datetime NOT NULL,
  `updated_at` datetime NOT NULL,
  PRIMARY KEY (`id`),
  KEY `route_url_index` (`route_url`(191)),
  KEY `post_id_index` (`post_id`),
  KEY `element_id_index` (`element_id`),
  KEY `parent_id_index` (`parent_id`),
  KEY `author_id_index` (`author_id`),
  KEY `status_index` (`status`),
  KEY `is_resolved_index` (`is_resolved`),
  KEY `is_public_index` (`is_public`),
  KEY `created_at_index` (`created_at`),
  KEY `updated_at_index` (`updated_at`),
  KEY `last_activity_at_index` (`last_activity_at`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_notes`
--


--
-- Table structure for table `wp4x_e_notes_users_relations`
--

CREATE TABLE `wp4x_e_notes_users_relations` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `type` varchar(60) NOT NULL COMMENT 'The relation type between user and note (e.g mention, watch, read).',
  `note_id` bigint(20) unsigned NOT NULL,
  `user_id` bigint(20) unsigned NOT NULL,
  `created_at` datetime NOT NULL,
  `updated_at` datetime NOT NULL,
  PRIMARY KEY (`id`),
  KEY `type_index` (`type`),
  KEY `note_id_index` (`note_id`),
  KEY `user_id_index` (`user_id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_notes_users_relations`
--


--
-- Table structure for table `wp4x_e_submissions`
--

CREATE TABLE `wp4x_e_submissions` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `type` varchar(60) DEFAULT NULL,
  `hash_id` varchar(60) NOT NULL,
  `main_meta_id` bigint(20) unsigned NOT NULL COMMENT 'Id of main field. to represent the main meta field',
  `post_id` bigint(20) unsigned NOT NULL,
  `referer` varchar(500) NOT NULL,
  `referer_title` varchar(300) DEFAULT NULL,
  `element_id` varchar(20) NOT NULL,
  `form_name` varchar(60) NOT NULL,
  `campaign_id` bigint(20) unsigned NOT NULL,
  `user_id` bigint(20) unsigned DEFAULT NULL,
  `user_ip` varchar(46) NOT NULL,
  `user_agent` text NOT NULL,
  `actions_count` int(11) DEFAULT 0,
  `actions_succeeded_count` int(11) DEFAULT 0,
  `status` varchar(20) NOT NULL,
  `is_read` tinyint(1) NOT NULL DEFAULT 0,
  `meta` text DEFAULT NULL,
  `created_at_gmt` datetime NOT NULL,
  `updated_at_gmt` datetime NOT NULL,
  `created_at` datetime NOT NULL,
  `updated_at` datetime NOT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `hash_id_unique_index` (`hash_id`),
  KEY `main_meta_id_index` (`main_meta_id`),
  KEY `hash_id_index` (`hash_id`),
  KEY `type_index` (`type`),
  KEY `post_id_index` (`post_id`),
  KEY `element_id_index` (`element_id`),
  KEY `campaign_id_index` (`campaign_id`),
  KEY `user_id_index` (`user_id`),
  KEY `user_ip_index` (`user_ip`),
  KEY `status_index` (`status`),
  KEY `is_read_index` (`is_read`),
  KEY `created_at_gmt_index` (`created_at_gmt`),
  KEY `updated_at_gmt_index` (`updated_at_gmt`),
  KEY `created_at_index` (`created_at`),
  KEY `updated_at_index` (`updated_at`),
  KEY `referer_index` (`referer`(191)),
  KEY `referer_title_index` (`referer_title`(191))
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_submissions`
--


--
-- Table structure for table `wp4x_e_submissions_actions_log`
--

CREATE TABLE `wp4x_e_submissions_actions_log` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `submission_id` bigint(20) unsigned NOT NULL,
  `action_name` varchar(60) NOT NULL,
  `action_label` varchar(60) DEFAULT NULL,
  `status` varchar(20) NOT NULL,
  `log` text DEFAULT NULL,
  `created_at_gmt` datetime NOT NULL,
  `updated_at_gmt` datetime NOT NULL,
  `created_at` datetime NOT NULL,
  `updated_at` datetime NOT NULL,
  PRIMARY KEY (`id`),
  KEY `submission_id_index` (`submission_id`),
  KEY `action_name_index` (`action_name`),
  KEY `status_index` (`status`),
  KEY `created_at_gmt_index` (`created_at_gmt`),
  KEY `updated_at_gmt_index` (`updated_at_gmt`),
  KEY `created_at_index` (`created_at`),
  KEY `updated_at_index` (`updated_at`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_submissions_actions_log`
--


--
-- Table structure for table `wp4x_e_submissions_values`
--

CREATE TABLE `wp4x_e_submissions_values` (
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `submission_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `key` varchar(60) DEFAULT NULL,
  `value` longtext DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `submission_id_index` (`submission_id`),
  KEY `key_index` (`key`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_e_submissions_values`
--


--
-- Table structure for table `wp4x_links`
--

CREATE TABLE `wp4x_links` (
  `link_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `link_url` varchar(255) NOT NULL DEFAULT '',
  `link_name` varchar(255) NOT NULL DEFAULT '',
  `link_image` varchar(255) NOT NULL DEFAULT '',
  `link_target` varchar(25) NOT NULL DEFAULT '',
  `link_description` varchar(255) NOT NULL DEFAULT '',
  `link_visible` varchar(20) NOT NULL DEFAULT 'Y',
  `link_owner` bigint(20) unsigned NOT NULL DEFAULT 1,
  `link_rating` int(11) NOT NULL DEFAULT 0,
  `link_updated` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `link_rel` varchar(255) NOT NULL DEFAULT '',
  `link_notes` mediumtext NOT NULL,
  `link_rss` varchar(255) NOT NULL DEFAULT '',
  PRIMARY KEY (`link_id`),
  KEY `link_visible` (`link_visible`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_links`
--


--
-- Table structure for table `wp4x_loginizer_logs`
--

CREATE TABLE `wp4x_loginizer_logs` (
  `username` varchar(255) NOT NULL DEFAULT '',
  `time` int(10) NOT NULL DEFAULT 0,
  `count` int(10) NOT NULL DEFAULT 0,
  `lockout` int(10) NOT NULL DEFAULT 0,
  `ip` varchar(255) NOT NULL DEFAULT '',
  `url` varchar(255) NOT NULL DEFAULT '',
  UNIQUE KEY `ip` (`ip`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8 COLLATE=utf8_general_ci;

--
-- Dumping data for table `wp4x_loginizer_logs`
--


--
-- Table structure for table `wp4x_ngg_album`
--

CREATE TABLE `wp4x_ngg_album` (
  `id` bigint(20) NOT NULL AUTO_INCREMENT,
  `name` varchar(255) NOT NULL,
  `slug` varchar(255) NOT NULL,
  `previewpic` bigint(20) NOT NULL DEFAULT 0,
  `albumdesc` mediumtext DEFAULT NULL,
  `sortorder` longtext NOT NULL,
  `pageid` bigint(20) NOT NULL DEFAULT 0,
  `extras_post_id` bigint(20) NOT NULL DEFAULT 0,
  PRIMARY KEY (`id`),
  KEY `extras_post_id_key` (`extras_post_id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_ngg_album`
--


--
-- Table structure for table `wp4x_ngg_gallery`
--

CREATE TABLE `wp4x_ngg_gallery` (
  `gid` bigint(20) NOT NULL AUTO_INCREMENT,
  `name` varchar(255) NOT NULL,
  `slug` varchar(255) NOT NULL,
  `path` mediumtext DEFAULT NULL,
  `title` mediumtext DEFAULT NULL,
  `galdesc` mediumtext DEFAULT NULL,
  `pageid` bigint(20) NOT NULL DEFAULT 0,
  `previewpic` bigint(20) NOT NULL DEFAULT 0,
  `author` bigint(20) NOT NULL DEFAULT 0,
  `extras_post_id` bigint(20) NOT NULL DEFAULT 0,
  PRIMARY KEY (`gid`),
  KEY `extras_post_id_key` (`extras_post_id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_ngg_gallery`
--


--
-- Table structure for table `wp4x_ngg_pictures`
--

CREATE TABLE `wp4x_ngg_pictures` (
  `pid` bigint(20) NOT NULL AUTO_INCREMENT,
  `image_slug` varchar(255) NOT NULL,
  `post_id` bigint(20) NOT NULL DEFAULT 0,
  `galleryid` bigint(20) NOT NULL DEFAULT 0,
  `filename` varchar(255) NOT NULL,
  `description` mediumtext DEFAULT NULL,
  `alttext` mediumtext DEFAULT NULL,
  `imagedate` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `exclude` tinyint(4) DEFAULT 0,
  `sortorder` bigint(20) NOT NULL DEFAULT 0,
  `meta_data` longtext DEFAULT NULL,
  `extras_post_id` bigint(20) NOT NULL DEFAULT 0,
  `updated_at` bigint(20) DEFAULT NULL,
  PRIMARY KEY (`pid`),
  KEY `extras_post_id_key` (`extras_post_id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `wp4x_ngg_pictures`
--


--
-- Table structure for table `wp4x_options`
--

CREATE TABLE `wp4x_options` (
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+0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:3:\"6.8\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:11:\"development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18619\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:289:\"WordPress 6.8 Beta 2 is ready for download and testing! The scheduled final release date for WordPress 6.8 is April 15, 2025. Your help testing Beta and RC versions over the next five weeks is vital to ensuring the final release is everything it should be: stable, powerful, and intuitive.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Jeffrey Paul\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5871:\"\n<p>WordPress 6.8 Beta 2 is now ready for testing!</p>\n\n\n\n<p><strong>This beta version of the WordPress software is under development</strong>. Please do not install, run, or test this version of WordPress on production or mission-critical websites.&nbsp; Instead, you should evaluate Beta 2 on a test server and site.</p>\n\n\n\n<p>You can test WordPress 6.8 Beta 2 in four ways:</p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Plugin</strong></td><td>Install and activate the<a href=\"https://wordpress.org/plugins/wordpress-beta-tester/\"> WordPress Beta Tester</a> plugin on a WordPress install. (Select the “Bleeding edge” channel and “Beta/RC Only” stream.)</td></tr><tr><td><strong>Direct Download</strong></td><td>Download the <a href=\"https://wordpress.org/wordpress-6.8-beta2.zip\">Beta 2 version (zip)</a> and install it on a WordPress website.</td></tr><tr><td><strong>Command Line</strong></td><td>Use this<a href=\"https://make.wordpress.org/cli/\"> WP-CLI</a> command: <code>wp core update --version=6.8-beta2</code></td></tr><tr><td><strong>WordPress Playground</strong></td><td>Use the <a href=\"https://playground.wordpress.net/?php=8.0&amp;wp=beta&amp;networking=no&amp;language=&amp;multisite=no&amp;random=y4q1rn88xn\">6.8 Beta 2 WordPress Playground instance</a> to test the software directly in your browser.  No setup is required–just click and go! </td></tr></tbody></table></figure>\n\n\n\n<p>The current target date for the final release of WordPress 6.8 is <strong>April 15, 2025</strong>. Get an overview of the <a href=\"https://make.wordpress.org/core/6-8/\">6.8 release cycle</a>, and check the<a href=\"https://make.wordpress.org/core/\"> Make WordPress Core blog</a> for <a href=\"https://make.wordpress.org/core/tag/6-8/\">6.8-related posts</a> in the coming weeks for more information.</p>\n\n\n\n<p><strong>Catch up on what’s new in WordPress 6.8</strong>: <a href=\"https://wordpress.org/news/2025/03/wordpress-6-8-beta-1/\">Read the Beta 1 announcement</a> for details and highlights.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to test this release</h2>\n\n\n\n<p>Your help testing the WordPress 6.8 Beta 2 version is key to ensuring everything in the release is the best it can be. While testing the upgrade process is essential, trying out new features is equally important.&nbsp; <a href=\"https://make.wordpress.org/test/2025/03/04/help-test-wordpress-6-8/\">This detailed guide</a> will walk you through testing features in WordPress 6.8.</p>\n\n\n\n<p>If you encounter an issue, please report it to the<a href=\"https://wordpress.org/support/forum/alphabeta/\"> Alpha/Beta area</a> of the support forums or directly to<a href=\"https://core.trac.wordpress.org/newticket\"> WordPress Trac</a> if you are comfortable writing a reproducible bug report. You can also check your issue against a list of<a href=\"https://core.trac.wordpress.org/tickets/major\"> known bugs</a>.</p>\n\n\n\n<p>Curious about testing releases in general? Follow along with the<a href=\"https://make.wordpress.org/test/\"> testing initiatives in Make Core</a> and join the<a href=\"https://wordpress.slack.com/messages/core-test/\"> #core-test channel</a> on<a href=\"https://wordpress.slack.com/\"> Making WordPress Slack</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Vulnerability bounty doubles during Beta/RC</h2>\n\n\n\n<p>Between Beta 1, released on March 4, 2025, and the final Release Candidate (RC) scheduled for April 8, 2025, the<a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\"> monetary reward for reporting new, unreleased security vulnerabilities</a> is doubled. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the<a href=\"https://hackerone.com/wordpress\"> HackerOne page</a> and in the<a href=\"https://wordpress.org/about/security/\"> security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Beta 2 updates and highlights</h2>\n\n\n\n<p>WordPress 6.8 Beta 2 contains more than 14 Editor updates and fixes since the Beta 1 release, including 21 tickets for WordPress core.</p>\n\n\n\n<p>Each beta cycle focuses on bug fixes; more are on the way with your help through testing. You can browse the technical details for all issues addressed since Beta 1 using these links:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://github.com/WordPress/gutenberg/commits/wp/6.8?since=2025-03-05&amp;until=2025-03-10\">GitHub commits for 6.8</a> since March 4, 2025</li>\n\n\n\n<li><a href=\"https://core.trac.wordpress.org/query?status=closed&amp;changetime=03%2F05%2F2025..03%2F10%2F2025&amp;milestone=6.8&amp;col=id&amp;col=milestone&amp;col=owner&amp;col=type&amp;col=priority&amp;order=id\">Closed Trac tickets</a> since March 4, 2025</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Beta 2 haiku</h2>\n\n\n\n<p>Second wave refines,<br>Lines of code like rivers flow,<br>WordPress finds its form.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Props to <a href=\'https://profiles.wordpress.org/ankitkumarshah/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>ankitkumarshah</a> <a href=\'https://profiles.wordpress.org/vgnavada/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>vgnavada</a> <a href=\'https://profiles.wordpress.org/krupajnanda/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>krupajnanda</a> <a href=\'https://profiles.wordpress.org/michelleames/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>michelleames</a> <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a> <a href=\'https://profiles.wordpress.org/marybaum/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>marybaum</a> <a href=\'https://profiles.wordpress.org/ecgan/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>ecgan</a></em> <em>for proofreading and review.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18619\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:69:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"WordPress 6.8 Beta 1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://wordpress.org/news/2025/03/wordpress-6-8-beta-1/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 04 Mar 2025 17:09:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:3:\"6.8\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:11:\"development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:8:\"releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18582\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:288:\"WordPress 6.8 Beta 1 is ready for download and testing! The scheduled final release date for WordPress 6.8 is April 15, 2025. Your help testing Beta and RC versions over the next six weeks is vital to ensuring the final release is everything it should be: stable, powerful, and intuitive.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Jeffrey Paul\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10539:\"\n<p>WordPress 6.8 Beta 1 is ready for download and testing!</p>\n\n\n\n<p><strong>This beta version of the WordPress software is under development.</strong> Please do not install, run, or test this version of WordPress on production or mission-critical websites. Instead, set up a test environment or a local site to explore the new features.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Test WordPress 6.8 Beta 1</h2>\n\n\n\n<p>You can test this beta release in any of the following ways:&nbsp;</p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>WordPress Beta Tester Plugin</strong></td><td>Install and activate the <a href=\"https://wordpress.org/plugins/wordpress-beta-tester/\">WordPress Beta Tester</a> plugin on a WordPress install. Select the “Bleeding edge” channel and “Beta/RC Only” stream.</td></tr><tr><td><strong>Direct Download</strong></td><td>Download the <a href=\"https://wordpress.org/wordpress-6.8-beta1.zip\">Beta 1 version (zip)</a> and install it on a WordPress website.</td></tr><tr><td><strong>Command Line (WP-CLI)</strong></td><td>Use this <a href=\"https://make.wordpress.org/cli/\">WP-CLI</a> command: <code>wp core update --version=6.8-beta1</code></td></tr><tr><td><strong>WordPress Playground</strong></td><td>Use a <a href=\"https://playground.wordpress.net/?php=8.0&amp;wp=beta&amp;networking=no&amp;language=&amp;multisite=no&amp;random=r8nny4q18x\">6.8 Beta 1 WordPress Playground instance</a> to test the software directly in your browser. No setup required–-just click and go!</td></tr></tbody></table></figure>\n\n\n\n<p>The scheduled final release date for WordPress 6.8 is <strong>April 15, 2025</strong>. Your help testing Beta and RC versions over the next six weeks is vital to ensuring the final release is everything it should be: stable, powerful, and intuitive.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How important is your testing?</h2>\n\n\n\n<p>Testing for issues is a critical part of developing any software, and it’s a meaningful way for anyone to contribute—whether or not you have experience.&nbsp; <a href=\"https://make.wordpress.org/test/2025/03/04/help-test-wordpress-6-8/\">Details on what to test in WordPress 6.8 are here</a>.</p>\n\n\n\n<p>If you encounter an issue, please share it in the <a href=\"https://wordpress.org/support/forum/alphabeta/\">Alpha/Beta area</a> of the support forums. If you are comfortable submitting a reproducible bug report, you can do so <a href=\"https://core.trac.wordpress.org/newticket\">via WordPress Trac</a>. You can also check your issue against this list of <a href=\"https://core.trac.wordpress.org/tickets/major\">known bugs</a>.</p>\n\n\n\n<p>Curious about testing releases in general and how to get started? Follow along with the<a href=\"https://make.wordpress.org/test/\"> testing initiatives in Make Core</a> and join the <a href=\"https://wordpress.slack.com/messages/core-test/\">#core-test channel</a> on <a href=\"https://wordpress.slack.com/\">Making WordPress Slack</a>.</p>\n\n\n\n<p>WordPress 6.8 will include many new features that were previously only available in the Gutenberg plugin. Learn more about Gutenberg updates since WordPress 6.7 in the<a href=\"https://make.wordpress.org/core/tag/gutenberg-new/\"> What’s New in Gutenberg</a> posts for versions<a href=\"https://make.wordpress.org/core/2024/06/09/what-is-new-in-gutenberg-18-5-05-jun/\"> </a><a href=\"https://make.wordpress.org/core/2024/10/09/whats-new-in-gutenberg-15-9-31-may-2/\">19.4</a>, <a href=\"https://make.wordpress.org/core/2024/10/24/whats-new-in-gutenberg-19-5-23-october/\">19.5</a>, <a href=\"https://make.wordpress.org/core/2024/11/06/whats-new-in-gutenberg-15-9-31-may-2-2/\">19.6</a>, <a href=\"https://make.wordpress.org/core/2024/11/20/whats-new-in-gutenberg-19-7-20-november/\">19.7</a>, <a href=\"https://make.wordpress.org/core/2024/12/04/whats-new-in-gutenberg-19-8-4-december/\">19.8</a>, <a href=\"https://make.wordpress.org/core/2024/12/18/whats-new-in-gutenberg-19-9-19-december/\">19.9</a>, <a href=\"https://make.wordpress.org/core/2025/01/11/whats-new-in-gutenberg-20-0-10-january/\">20.0</a>, <a href=\"https://make.wordpress.org/core/2025/02/08/whats-new-in-gutenberg-20-1-and-20-2/\">20.1, 20.2</a>, <a href=\"https://make.wordpress.org/core/2025/03/03/whats-new-in-gutenberg-20-3-18-february/\">20.3</a>, and 20.4.</p>\n\n\n\n<h2 class=\"wp-block-heading\">What’s New in WordPress 6.8 Beta 1</h2>\n\n\n\n<p>This is a polish release, with user enhancements throughout incorporated into the latest Gutenberg updates. WordPress 6.8 brings a luster and gloss that only a polish release can.</p>\n\n\n\n<p>WordPress 6.8 Beta 1 contains over 370 enhancements and 520 bug fixes for the editor, including design improvements, polishing the query loop, and more than <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;milestone=6.8&amp;group=component&amp;max=500&amp;col=id&amp;col=summary&amp;col=owner&amp;col=type&amp;col=priority&amp;col=component&amp;col=version&amp;order=priority\">230 tickets for WordPress 6.8 Core</a>. Here’s a glimpse of what’s coming:</p>\n\n\n\n<h3 class=\"wp-block-heading\">Editor improvements</h3>\n\n\n\n<p>Easier ways to see your options in Data Views, and you can opt to ignore sticky posts in the Query Loop. Plus you’ll find lots of little improvements in the editor!</p>\n\n\n\n<h3 class=\"wp-block-heading\">The Style Book comes to Classic themes</h3>\n\n\n\n<p>The Style Book now features a <a href=\"https://github.com/WordPress/gutenberg/issues/68036\">structured layout</a> so you can preview site colors, typography, and block styles more easily. You can use the Style Book in classic themes with editor-styles or a theme.json file and includes clearer labels, and you can find them under <code>Appearance &gt; Design</code>.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Support for Speculation browser API</h3>\n\n\n\n<p>WordPress 6.8 introduces native support for speculative loading, leveraging the <a href=\"https://developer.mozilla.org/en-US/docs/Web/API/Speculation_Rules_API\">Speculation Rules API</a> to improve site performance with near-instant page loads. This feature prefetches or prerenders URLs based on user interactions, such as hovering over links, reducing load times for subsequent pages.</p>\n\n\n\n<p>By default, WordPress 6.8 applies a conservative prefetching strategy, balancing performance gains with resource efficiency. Developers can customize speculative loading behavior using new filters, since the API does not include UI-based controls. The existing <a href=\"https://wordpress.org/plugins/speculation-rules/\">Speculative Loading feature plugin</a> will adapt to the core implementation, allowing deeper customization.&nbsp; Please test this feature in supported browsers (currently Chrome 108+ and Edge 108+, with more browsers evaluating) and provide feedback on <a href=\"https://core.trac.wordpress.org/ticket/62503\">#62503</a> to help refine its implementation.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Major security boost</h3>\n\n\n\n<p>WordPress 6.8 will use bcrypt for password hashing, which <a href=\"https://make.wordpress.org/core/2025/02/17/wordpress-6-8-will-use-bcrypt-for-password-hashing/\">significantly hardens WordPress.</a> Other hashing is getting hardened, too, throughout the security apparatus. You won’t have to change anything in your daily workflow.</p>\n\n\n\n<p><strong>The features included in this first beta may change before the final release of WordPress 6.8, based on what testers like you find.</strong></p>\n\n\n\n<p>Get an overview of the <a href=\"https://make.wordpress.org/core/6-8/\">6.8 release cycle</a> and check the <a href=\"https://make.wordpress.org/core/\">Make WordPress Core blog</a> for<a href=\"https://make.wordpress.org/core/tag/6-8/\"> 6.8-related posts</a> in the next few weeks for further details.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Caveat on testing 6.8 Beta 1 in versions older than 5.1</h2>\n\n\n\n<p>Due to an update made to the upgrade routine during this release, (see <a href=\"https://core.trac.wordpress.org/changeset/59803\">r59803</a>), any upgrade from versions older than 5.1 will fail. Folks are working to resolve this specific issue, so please hold off on reporting on this while testing the Beta 1 release.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Vulnerability bounty doubles during Beta &amp; Release Candidate</h2>\n\n\n\n<p>The WordPress community sponsors a <a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\">monetary reward for reporting new, unreleased security vulnerabilities</a>. This reward doubles during the period between Beta 1 on March 4, 2025 and the final Release Candidate (RC) scheduled for April 15, 2025.&nbsp; Please follow responsible disclosure practices as detailed in the project’s security practices and policies. You can find those on the <a href=\"https://hackerone.com/wordpress\">HackerOne page</a> and in the <a href=\"https://wordpress.org/about/security/\">security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Just for you: a Beta 1 haiku</h2>\n\n\n\n<p>March winds shift the tide.<br>Hands unite in open source;<br>WordPress moves ahead.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Props to <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a> <a href=\'https://profiles.wordpress.org/marybaum/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>marybaum</a> <a href=\'https://profiles.wordpress.org/mamaduka/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>mamaduka</a> <a href=\'https://profiles.wordpress.org/michelleames/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>michelleames</a> <a href=\'https://profiles.wordpress.org/bph/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>bph</a> <a href=\'https://profiles.wordpress.org/jorbin/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>jorbin</a> <a href=\'https://profiles.wordpress.org/joemcgill/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>joemcgill</a> <a href=\'https://profiles.wordpress.org/krupajnanda/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>krupajnanda</a> <a href=\'https://profiles.wordpress.org/desrosj/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>desrosj</a> <a href=\'https://profiles.wordpress.org/benjamin_zekavica/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>benjamin_zekavica</a> <a href=\'https://profiles.wordpress.org/lysyjan87/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>lysyjan87</a></em> <em>for reviewing and collaborating on this post!</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18582\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Shaping Tomorrow at WordCamp Asia 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://wordpress.org/news/2025/02/shaping-tomorrow-at-wordcamp-asia-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 22 Feb 2025 15:04:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18515\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:394:\"Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025. It&#8217;s the people. It&#8217;s the friendships and the stories. Matt Mullenweg, WordPress Cofounder The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:56710:\"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1.jpg?resize=1024%2C512&#038;ssl=1\" alt=\"WordCamp Asia 2025 attendees gathered for a group photo\" class=\"wp-image-18521\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=1024%2C512&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=300%2C150&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=768%2C384&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=1536%2C768&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-WCAsia-02-21-PM_1280x640-1-scaled-1-scaled.jpg?resize=2048%2C1024&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Over 1,400 attendees from 71 countries gathered at the Philippine International Convention Center in Manila, and nearly 15,000 more joined online, for WordCamp Asia 2025.</p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-pullquote alignwide has-text-align-center\"><blockquote><p>It&#8217;s the people. It&#8217;s the friendships and the stories.</p><cite>Matt Mullenweg, WordPress Cofounder</cite></blockquote></figure>\n</div>\n\n\n\n<p>The flagship WordPress event started with a dedicated Contributor Day, followed by two days of engaging talks, panels, hands-on workshops, and networking. Notable guests included WordPress Cofounder <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a> and Gutenberg Lead Architect <a href=\"https://profiles.wordpress.org/matveb/\">Matías Ventura</a>, who were joined by a diverse lineup of speakers and panelists.</p>\n\n\n\n<p>Throughout the event, the sponsor hall buzzed with activity as companies from across the WordPress ecosystem showcased their latest products, engaged with attendees, and offered live demos and giveaways.&nbsp;Each day, attendees refueled with diverse food offerings featuring Filipino favorites, turning meals into a prime networking opportunity where new connections were made and ideas were exchanged.</p>\n\n\n\n<h2 class=\"wp-block-heading\">New Ways to Engage</h2>\n\n\n\n<p>This year’s event introduced several new programs to the schedule:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solutions Spotlight</strong>—a series of dynamic 10-minute lightning talks that gave an inside look at innovative products, cutting-edge strategies, and real-world solutions from top-tier sponsors, all designed to help attendees succeed in the WordPress ecosystem. These fast-paced sessions offered a unique opportunity to discover how leading brands are solving challenges, empowering users, and shaping the future of WordPress.</li>\n\n\n\n<li><strong>YouthCamp</strong>, a dedicated event for kids and teens ages 8-17, offered a full day of free, hands-on sessions designed to spark creativity and introduce the world of WordPress and open source. Through interactive workshops covering web basics, design, and development, participants gained practical skills while exploring the power of building online.&nbsp;</li>\n\n\n\n<li>The new <strong>Career and Social Corners</strong> enhanced networking, fostered meaningful connections, and created new opportunities for those within the WordPress community. Career Corner was the go-to space for attendees exploring career opportunities, connecting with sponsors, and discovering exciting new roles. Meanwhile, Social Corner offered a relaxed, lounge-style environment where attendees could engage in informal discussions over refreshments.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Contributor Day</h2>\n\n\n\n<p>WordCamp Asia kicked off with an incredible Contributor Day, bringing together almost 800 contributors, many of them new, to collaborate, share knowledge, and give back to WordPress. 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srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1926-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a321c3&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18530\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18530\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1920-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a32471&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18525\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18525\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1963-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"18616\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18616\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/WORDCAMPASIA2025_PH_PICC_DAY01_CONTRIBUTORSDAY_JOHN_CARLO_PATTAGUAN-474-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18614\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813.jpg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-18614\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813-scaled.jpg?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813-scaled.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813-scaled.jpg?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813-scaled.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220_153813-scaled.jpg?resize=2048%2C1536&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"18615\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305.jpg?resize=1024%2C684&#038;ssl=1\" alt=\"\" class=\"wp-image-18615\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/T2S_6305-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a3285e&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18528\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18528\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1902-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a32b01&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18534\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18534\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1886-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a32dd0&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18531\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18531\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC_1885-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a33095&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18536\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18536\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250220-DSC07465-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n</figure>\n\n\n\n<p>Key contributions included resolving a critical media bug, advancing vertical text editing in Gutenberg, and refining the editing experience with dozens of issue closures. Performance optimizations and accessibility improvements abounded, joined by seven fresh patterns, and over 44,000 newly translated strings.</p>\n\n\n\n<p>New tools and workflows were explored to enhance testing and development. The day also saw meaningful conversations between hosting providers and users, improvements to event organizing processes, and hands-on training.</p>\n\n\n\n<p>With innovative ideas, new faces, and significant progress across multiple areas, Contributor Day reinforced the spirit of open source collaboration that drives WordPress forward.</p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future is WordPress</h2>\n\n\n\n<p>On the first full conference day, attendees gathered to celebrate the power of open source collaboration and innovation. Opening remarks from global and local event leads reflected on the incredible journey of WordCamp Asia, tracing its roots back to the first Southeast Asian WordCamp in Manila in 2008. This full-circle moment underscored how the WordPress community has flourished over the years, driven by shared knowledge and a commitment to an open web. The excitement continued with a highly anticipated opening keynote from Matías Ventura, who shared insights into the future of Gutenberg and WordPress, inspiring attendees to embrace the next wave of innovation and creativity in content publishing.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How WordPress is Evolving | Insights from Gutenberg’s Lead Architect at WordCamp Asia 2025.\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/-Zgv2q5NHBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>The day then began in earnest. Talks highlighted new ways to integrate WordPress with external applications, opening possibilities for more interactive and scalable digital experiences. Simultaneously, content strategists and marketers explored evolving best practices in SEO, learning how to optimize their sites for visibility, engagement, and long-term growth. These sessions emphasized the importance of adaptability in a constantly evolving digital landscape, ensuring that WordPress users stay ahead of industry trends.</p>\n\n\n\n<p>Workshops throughout the day provided hands-on learning experiences tailored to a wide range of skill levels. Developers refined their expertise, gaining practical knowledge they could apply to their own projects. Accessibility advocates led discussions on designing for inclusivity, showcasing strategies to make WordPress-powered websites more navigable and user-friendly for people of all abilities.</p>\n\n\n\n<p>As the conference continued into the afternoon, conversations expanded to performance optimization and emerging technologies shaping the future of WordPress. A dedicated session explored AI-driven workflows, demonstrating how artificial intelligence can enhance site performance, automate repetitive tasks, and create more personalized user experiences. These discussions showcased the evolving role of WordPress as a versatile platform that extends beyond traditional publishing.</p>\n\n\n\n<p>The first day culminated in a thought-provoking keynote panel, WordPress in 2030, where industry leaders explored the future of the platform. The discussion covered the expanding open source community, emerging technologies, and the role of education and mentorship. Panelists shared their perspectives on the opportunities and challenges ahead, encouraging attendees to actively shape the future of WordPress by contributing, innovating, and advocating for an open web.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x.jpg?resize=1024%2C442&#038;ssl=1\" alt=\"Panelists Noel Tock, Hong Phuc Dang, Jon Ang, Courtney Robertson, and Raquel Manriquez discuss WordPress in 2030\" class=\"wp-image-18561\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=1024%2C442&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=300%2C129&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=768%2C331&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=1536%2C663&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-CleanShot-2025-02-22-at-07.42.19%402x-scaled.jpg?resize=2048%2C883&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Returning for the final day of WordCamp Asia 2025, attendees explored a new set of sessions designed to push the boundaries of web development and strategy. Technical discussions on advanced Gutenberg block development highlighted innovative ways to build more dynamic and interactive content experiences, while another session examined performance optimization strategies to enhance site speed, accessibility, and overall user engagement. Content creators and marketers gained valuable insights into audience growth, effective storytelling, and data-driven content strategies to maximize impact.</p>\n\n\n\n<p>The final sessions of the conference reinforced WordPress’s adaptability and innovation, equipping attendees with new skills and strategies.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A</h2>\n\n\n\n<p>As the final day drew to a close, Matt shared historic photos from WordCamp Davao 2008 in the Philippines, and then answered questions from the audience.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Exclusive Q&amp;A with Matt Mullenweg at WordCamp Asia 2025 – Insights &amp; Future of WordPress!\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/LEm2NXwbZKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>Questions covered a variety of topics, incluiding: publishing on the open web, AI, headless WordPress, education, and Matt’s personal motivations. It was clear throughout the Q&amp;A that the future of WordPress is as bright as the island-themed attire at the event’s after-party.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing</h2>\n\n\n\n<p>Thank you to all the hard-working organizers who made this event possible, the speakers who took the stage, the visitors who ventured to Manila, and everyone who tuned in from around the world. Our hope is that every WordCamp attendee leaves with new knowledge, new friends, and new inspiration to build a better web.</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped has-border-color has-darker-grey-background-color has-background wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"border-color:#1c2024;border-width:20px;border-radius:2px\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a3381a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" 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src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709.jpg?resize=1024%2C684&#038;ssl=1\" alt=\"\" class=\"wp-image-18546\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250221-IMG_3709-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a355bf&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large has-custom-border wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18540\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-18540\" style=\"border-radius:2px\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/20250222-b9848a28-a181-47dc-80af-4d2eb6a72756.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n</figure>\n\n\n\n<p>Be sure to mark your calendars for other major WordPress events in 2025: <a href=\"https://europe.wordcamp.org/2025/\">WordCamp Europe</a> (Basel, Switzerland) and<a href=\"https://us.wordcamp.org/2025/\"> WordCamp US</a> (Portland, Oregon, USA). Then join us in Mumbai, India for WordCamp Asia 2026!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18515\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"Report: WordPress in 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://wordpress.org/news/2025/02/wordpress-in-2025-report/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 15 Feb 2025 03:19:09 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18475\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:379:\"This year is set to be transformative for WordPress, yet many decision-makers risk overlooking the immense opportunities ahead. Our new “WordPress in 2025” report highlights why WordPress should be a cornerstone of your long-term strategy. Stay ahead of the curve—read the report now to see how WordPress can drive growth and innovation for your business in the [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Noel Tock\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3721:\"\n<p>This year is set to be transformative for WordPress, yet many decision-makers risk overlooking the immense opportunities ahead. Our new <strong>“WordPress in 2025”</strong> report highlights why WordPress should be a cornerstone of your long-term strategy. Stay ahead of the curve—read the report now to see how WordPress can drive growth and innovation for your business in the years to come.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1024%2C647&#038;ssl=1\" alt=\"\" class=\"wp-image-18476\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1024%2C647&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=300%2C189&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=768%2C485&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=1536%2C970&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2025/02/WordPress-in-2025-WPORG-2.jpg?resize=2048%2C1293&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>Some of the key points we explore:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As proprietary &#8220;next-gen&#8221; CMS hype fizzles out and enterprise budgets shift priorities, open-source CMSs like WordPress are primed to gain ground in the commoditized CMS space. WordPress&#8217; maturity and extensibility provide a high starting point for innovation.</li>\n\n\n\n<li>WordPress&#8217; Block Editor has seen tremendous investment, amassing over 34,000 commits &#8211; more than entire competing CMS projects. New capabilities like Full Site Editing (FSE) give enterprises unprecedented ability to enable no-code site building.</li>\n\n\n\n<li>Just as being the first user-friendly publishing tool propelled WordPress&#8217; initial growth, AI presents a similar opportunity. WordPress&#8217; contributor community can build not just AI features, but an exciting multi-agent, LLM-agnostic ecosystem representing an intelligent content operating system.</li>\n\n\n\n<li>Pure-play headless vendors are working backwards to add no-code editing, while WordPress has long supported robust headless capabilities alongside its mature editor. For complex sites, hybrid architectures leveraging both are the pragmatic path forward.</li>\n</ul>\n\n\n\n<p><a href=\"https://wordpress.org/news/files/2025/02/WordPress-in-2025-Report-Noel-Tock.pdf\">Download the full WordPress in 2025 (PDF)</a> report directly to learn more.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Don’t miss WP:25, the virtual event.</h3>\n\n\n\n<p><a href=\"https://humanmade.com/wordpress-in-2025-event/?utm_campaign=41192678-WordPress%20in%202025&amp;utm_source=event&amp;utm_medium=Noel%20sales%20outreach&amp;utm_content=event%20landing%20page\">Save your spot at our free event, WP:25</a>, exploring the future of WordPress and featuring key people working with many of the ideas discussed in the report. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><strong>About the report&#8217;s author, <a href=\"https://profiles.wordpress.org/noel_tock/\">Noel Tock</a></strong> — Having built his first website back in 1995, Noel has long been watching the evolution of the CMS space. As a co-owner at one of the leading enterprise WordPress agencies, Human Made, his belief in the power of open source is as great as ever. Human Made is a WordPress VIP Gold Partner specializing in DXP, headless, AI and more.</p>\n\n\n\n<p></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18475\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"WordCamp Asia 2025: Manila Magic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://wordpress.org/news/2025/02/wordcamp-asia-2025-manila-magic/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 14 Feb 2025 16:04:45 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18482\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:409:\"The first major WordCamp of the year is here! WordCamp Asia 2025 lands in Manila, Philippines, from February 20-22, bringing together open source enthusiasts, developers, and WordPress professionals from across the region—and the world. With three packed days of learning, networking, and collaboration, this year’s event promises fresh insights, dynamic discussions, and plenty of opportunities [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Bernard Meyer\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4837:\"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=1024%2C536&#038;ssl=1\" alt=\"WordCamp Asia 2025\" class=\"wp-image-18491\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=1024%2C536&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=300%2C157&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?resize=768%2C402&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2025/02/444990627_474578655140578_2659126618470753960_n.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>The first major WordCamp of the year is here! <a href=\"https://asia.wordcamp.org/2025/\">WordCamp Asia 2025</a> lands in Manila, Philippines, from February 20-22, bringing together open source enthusiasts, developers, and WordPress professionals from across the region—and the world.</p>\n\n\n\n<p>With three packed days of learning, networking, and collaboration, this year’s event promises fresh insights, dynamic discussions, and plenty of opportunities to connect.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Solutions spotlight</h3>\n\n\n\n<p>Throughout the conference days, multiple presentations will focus on the solutions provided by our amazing sponsors. This is a great opportunity to learn more about their initiatives and solutions.</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://asia.wordcamp.org/2025/solutions-spotlight/\">Explore the solutions spotlight</a></div>\n</div>\n\n\n\n<h3 class=\"wp-block-heading\">Keynotes, panels, and deep dives</h3>\n\n\n\n<p>The main conference, which will be held on February 21-22, will feature <a href=\"https://asia.wordcamp.org/2025/schedule/#day-2\">a lineup of notable keynote speakers</a>, including digital innovation leaders and open-source advocates. Attendees can expect diverse sessions on business strategy, development of best practices, and technical advancements.</p>\n\n\n\n<p>For those looking to sharpen their skills, presentations will dive deep into topics like SEO for WordPress, performance optimization, and AI-powered content creation. Plus, don’t miss the electrifying WordPress Speed Build Battle, where developers race to create stunning sites in record time.</p>\n\n\n\n<h3 class=\"wp-block-heading\">YouthCamp</h3>\n\n\n\n<p>On February 22, WordCamp Asia 2025 will host <a href=\"https://asia.wordcamp.org/2025/youthcamp/\">YouthCamp</a>, a pre-registered event designed to introduce young minds to WordPress and its endless possibilities. This initiative aims to engage the next generation of WordPress users, developers, and contributors through hands-on activities and interactive sessions</p>\n\n\n\n<h3 class=\"wp-block-heading\">Closing Q&amp;A with Matt Mullenweg</h3>\n\n\n\n<p>WordPress Cofounder Matt Mullenweg will wrap up the event with a live Q&amp;A session on February 22. Whether attending in person or tuning in online, you can catch his insights live on the <a href=\"https://www.youtube.com/@WordPress\">WordPress YouTube channel</a> at 4:00 p.m. Philippine Time (08:00 UTC).</p>\n\n\n\n<h3 class=\"wp-block-heading\">After party</h3>\n\n\n\n<p>As the sun sets on WordCamp Asia 2025, the excitement continues with the After Party (theme: Island Vibe)! Get ready to experience the vibrant spirit of the Philippines with a lively gathering at <a href=\"https://www.picc.gov.ph/\">The Forum at PICC</a>. Expect a night filled with great conversations, music, and a celebration of the WordPress community.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Get WordCamp-ready</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secure your <a href=\"https://asia.wordcamp.org/2025/tickets/\">WordCamp Asia 2025 tickets</a> (if you haven’t already!)</li>\n\n\n\n<li>Browse the <a href=\"https://asia.wordcamp.org/2025/schedule/\">full schedule of sessions</a> to plan your experience</li>\n\n\n\n<li>Follow WordCamp Asia on<strong> </strong><a href=\"https://x.com/WordCampAsia\">X</a>, <a href=\"https://www.linkedin.com/company/wordcampasia/\">LinkedIn</a>, and <a href=\"https://www.instagram.com/wordcampasia/\">Instagram</a> for real-time updates</li>\n</ul>\n\n\n\n<p>As always, be part of the conversation! Whether you’re attending in Manila or following along online, share your experiences using <strong>#WCAsia</strong> and <strong>#WordPress</strong>.</p>\n\n\n\n<p>Manila is calling—see you at WordCamp Asia 2025!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18482\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"WordPress 6.7.2 Maintenance Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://wordpress.org/news/2025/02/wordpress-6-7-2-maintenance-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 11 Feb 2025 16:52:23 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18445\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:371:\"WordPress 6.7.2 is now available! This minor release includes 35 bug fixes, addressing issues affecting multiple components including the block editor, HTML API, and Customize. WordPress 6.7.2 is a short-cycle release. The next major release will be version 6.8 planned for April 15, 2025. If you have sites that support automatic background updates, the update [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Aaron Jorbin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8487:\"\n<h2 class=\"wp-block-heading\">WordPress 6.7.2 is now available!</h2>\n\n\n\n<p>This minor release includes <a href=\"https://make.wordpress.org/core/tag/6-7-2/\">35 bug fixes</a>, addressing issues affecting multiple components including the block editor, HTML API, and Customize.</p>\n\n\n\n<p>WordPress 6.7.2 is a short-cycle release. The next major release will be <a href=\"https://make.wordpress.org/core/6-8/\">version 6.8</a> planned for April 15, 2025.</p>\n\n\n\n<p>If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.7.2.zip\">download WordPress 6.7.2 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”. For more information on this release, please <a href=\"https://wordpress.org/support/wordpress-version/version-6-7-2\">visit the HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>.</p>\n\n\n\n<p>WordPress 6.7.2 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-long\"><a href=\"https://profiles.wordpress.org/jorbin\">Aaron Jorbin</a>, <a href=\"https://profiles.wordpress.org/ajlende\">Alex Lende</a>, <a href=\"https://profiles.wordpress.org/alexandrebuffet\">Alexandre Buffet</a>, <a href=\"https://profiles.wordpress.org/bowedk\">Andreas Pedersen</a>, <a href=\"https://profiles.wordpress.org/azaozz\">Andrew Ozz</a>, <a href=\"https://profiles.wordpress.org/ankitkumarshah\">Ankit Kumar Shah</a>, <a href=\"https://profiles.wordpress.org/apermo\">apermo</a>, <a href=\"https://profiles.wordpress.org/benniledl\">Benedikt Ledl</a>, <a href=\"https://profiles.wordpress.org/bernhard-reiter\">bernhard-reiter</a>, <a href=\"https://profiles.wordpress.org/ironprogrammer\">Brian Alexander</a>, <a href=\"https://profiles.wordpress.org/cbravobernal\">Carlos Bravo</a>, <a href=\"https://profiles.wordpress.org/poena\">Carolina Nymark</a>, <a href=\"https://profiles.wordpress.org/coquardcyr\">Cyrille</a>, <a href=\"https://profiles.wordpress.org/danielpost\">Daniel Post</a>, <a href=\"https://profiles.wordpress.org/darerodz\">darerodz</a>, <a href=\"https://profiles.wordpress.org/dpcalhoun\">David Calhoun</a>, <a href=\"https://profiles.wordpress.org/get_dave\">David Smith</a>, <a href=\"https://profiles.wordpress.org/dmsnell\">Dennis Snell</a>, <a href=\"https://profiles.wordpress.org/dhewercorus\">dhewercorus</a>, <a href=\"https://profiles.wordpress.org/dd32\">Dion Hulse</a>, <a href=\"https://profiles.wordpress.org/dougwollison\">Doug Wollison</a>, <a href=\"https://profiles.wordpress.org/ellatrix\">Ella</a>, <a href=\"https://profiles.wordpress.org/im3dabasia1\">Eshaan Dabasiya</a>, <a href=\"https://profiles.wordpress.org/fabiankaegy\">Fabian Kägy</a>, <a href=\"https://profiles.wordpress.org/gaambo\">Fabian Todt</a>, <a href=\"https://profiles.wordpress.org/flixos90\">Felix Arntz</a>, <a href=\"https://profiles.wordpress.org/ffffelix\">Felix Renicks</a>, <a href=\"https://profiles.wordpress.org/franciscabusas22\">Francis Cabusas</a>, <a href=\"https://profiles.wordpress.org/frankbiganski\">Frank B.</a>, <a href=\"https://profiles.wordpress.org/mamaduka\">George Mamadashvili</a>, <a href=\"https://profiles.wordpress.org/ghinamt\">ghinamt</a>, <a href=\"https://profiles.wordpress.org/glynnquelch\">Glynn Quelch</a>, <a href=\"https://profiles.wordpress.org/gziolo\">Greg Ziółkowski</a>, <a href=\"https://profiles.wordpress.org/jameskoster\">James Koster</a>, <a href=\"https://profiles.wordpress.org/jsnajdr\">Jarda Snajdr</a>, <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/jdnd\">jdnd</a>, <a href=\"https://profiles.wordpress.org/jeryj\">jeryj</a>, <a href=\"https://profiles.wordpress.org/joedolson\">Joe Dolson</a>, <a href=\"https://profiles.wordpress.org/joemcgill\">Joe McGill</a>, <a href=\"https://profiles.wordpress.org/jonsurrell\">Jon Surrell</a>, <a href=\"https://profiles.wordpress.org/desrosj\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/juanwp22\">juanwp22</a>, <a href=\"https://profiles.wordpress.org/jrf\">Juliette Reinders Folmer</a>, <a href=\"https://profiles.wordpress.org/karthickmurugan\">Karthick</a>, <a href=\"https://profiles.wordpress.org/mt8biz\">Kazuto Takeshita</a>, <a href=\"https://profiles.wordpress.org/ryelle\">Kelly Choyce-Dwan</a>, <a href=\"https://profiles.wordpress.org/ketanniruke\">Ketan Niruke</a>, <a href=\"https://profiles.wordpress.org/0mirka00\">Lena Morita</a>, <a href=\"https://profiles.wordpress.org/levskipg\">levskipg</a>, <a href=\"https://profiles.wordpress.org/maciejmackowiak\">Maciej Ma?kowiak</a>, <a href=\"https://profiles.wordpress.org/santosguillamot\">Mario Santos</a>, <a href=\"https://profiles.wordpress.org/mboynes\">Matthew Boynes</a>, <a href=\"https://profiles.wordpress.org/mayanktripathi32\">Mayank Tripathi</a>, <a href=\"https://profiles.wordpress.org/czapla\">Michal Czaplinski</a>, <a href=\"https://profiles.wordpress.org/mcsf\">Miguel Fonseca</a>, <a href=\"https://profiles.wordpress.org/presstoke\">Mitchell Austin</a>, <a href=\"https://profiles.wordpress.org/mreishus\">mreishus</a>, <a href=\"https://profiles.wordpress.org/mukesh27\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/assassinateur\">Nadir Seghir a11n</a>, <a href=\"https://profiles.wordpress.org/narenin\">Narendra Sishodiya</a>, <a href=\"https://profiles.wordpress.org/nareshbheda\">Naresh Bheda</a>, <a href=\"https://profiles.wordpress.org/neotrope\">neotrope</a>, <a href=\"https://profiles.wordpress.org/ndiego\">Nick Diego</a>, <a href=\"https://profiles.wordpress.org/oglekler\">Olga Gleckler</a>, <a href=\"https://profiles.wordpress.org/parthvataliya\">Parth vataliya</a>, <a href=\"https://profiles.wordpress.org/swissspidy\">Pascal Birchler</a>, <a href=\"https://profiles.wordpress.org/paullb\">paullb</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/pitamdey\">Pitam Dey</a>, <a href=\"https://profiles.wordpress.org/redkite\">redkite</a>, <a href=\"https://profiles.wordpress.org/rishavdutta\">Rishav Dutta</a>, <a href=\"https://profiles.wordpress.org/robertstaddon\">robertstaddon</a>, <a href=\"https://profiles.wordpress.org/rvoigt\">rvoigt</a>, <a href=\"https://profiles.wordpress.org/mi5t4n\">Sagar Tamang</a>, <a href=\"https://profiles.wordpress.org/sainathpoojary\">Sainath Poojary</a>, <a href=\"https://profiles.wordpress.org/seanlanglands\">seanlanglands</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>, <a href=\"https://profiles.wordpress.org/shyamkariya\">Shyam Kariya</a>, <a href=\"https://profiles.wordpress.org/smerriman\">smerriman</a>, <a href=\"https://profiles.wordpress.org/sabernhardt\">Stephen Bernhardt</a>, <a href=\"https://profiles.wordpress.org/sukhendu2002\">Sukhendu Sekhar Guria</a>, <a href=\"https://profiles.wordpress.org/TobiasBg\">TobiasBg</a>, <a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a>, <a href=\"https://profiles.wordpress.org/vishy-moghan\">Vishy Moghan</a>, <a href=\"https://profiles.wordpress.org/westonruter\">Weston Ruter</a>, <a href=\"https://profiles.wordpress.org/wongjn\">wongjn</a>, <a href=\"https://profiles.wordpress.org/yogeshbhutkar\">Yogesh Bhutkar</a>, <a href=\"https://profiles.wordpress.org/zaoyao\">zaoyao</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> and <a href=\"https://wordpress.slack.com/archives/C080HLPP2Q6\">#6-8-release-leads</a> channels. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Props to <a href=\"https://profiles.wordpress.org/joedolson/\">@joedolson</a>, <a href=\"https://profiles.wordpress.org/joemcgill/\">@joemcgill</a> and <a href=\'https://profiles.wordpress.org/audrasjb/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>audrasjb</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18445\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Joost/Karim Fork\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://wordpress.org/news/2025/01/jkpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 11 Jan 2025 02:06:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Meta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18394\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:319:\"Making great software, great product that stands the test of time and not just survives but thrives through monumental technological shifts is incredibly hard. That challenge is part of the reason I love doing it. There is never a dull day, and the reward of seeing the code you wrote used by the most amazing [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9904:\"\n<p>Making great software, great product that stands the test of time and not just survives but thrives through monumental technological shifts is <em>incredibly hard</em>. That challenge is part of the reason I love doing it. There is never a dull day, and the reward of seeing the code you wrote used by the most amazing creators in the world is an indescribable pleasure. <strong>When I see what people create with WordPress, some days I feel like I’m grinding pigment for Leonardo da Vinci or slitting a quill for Beethoven.</strong></p>\n\n\n\n<p>In open source, one thing that makes it even harder to ship great software is bringing together disparate groups of contributors who may have entirely different incentives or missions or philosophies about how to make great work. Working together on a team is such a delicate balance, and even one person rowing in the wrong direction can throw everyone else off.</p>\n\n\n\n<p>That’s why periodically I think it is very healthy for open source projects to fork, it allows for people to try out and experiment with different forms of governance, leadership, decision-making, and technical approaches. As I&#8217;ve said, forking is beautiful, and <a href=\"https://wordpress.org/news/2024/10/spoon/\">forks have my full support and we&#8217;ll even link and promote them</a>.</p>\n\n\n\n<p><a href=\"https://joost.blog/\">Joost</a> is a self-proclaimed leader in the SEO space, an industry known for making the web better. He asked for and <a href=\"https://joost.blog/leading-marketing-communication-for-wordpress/\">I gave him WordPress marketing leadership responsibility</a> in January 2019 and <a href=\"https://joost.blog/why-im-stepping-down-from-my-wordpress-marketing-role/\">he stepped down in June of 2019</a>, I think we would both agree in those 5 months he was not effective at leading the marketing team or doing the work himself.</p>\n\n\n\n<p><a href=\"https://marucchi.com/\">Karim</a> leads a small WordPress agency called <a href=\"https://crowdfavorite.com/\">Crowd Favorite</a> which counts clients such as Lexus and ABC and employs ~50 people.</p>\n\n\n\n<p>Both are men I have shared meals with and consider of the highest integrity. I would trust them to watch any of my 15 godchildren for a day. These are good humans. Now go do the work. It probably won&#8217;t happen on day one, but Joost and Karim&#8217;s fork, which I&#8217;ll call JKPress until they come up with a better name, has a number of ideas they want to try out around governance and architecture. While Joost and Karim will be unilaterally in charge in the beginning, it sounds <a href=\"https://joost.blog/wordpress-leadership/\">like they want to set up</a>:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A non-profit foundation, with a broad board to control their new project.</li>\n\n\n\n<li>A website owned by that foundation which hosts community resources like a plugin directory, forums, etc.</li>\n\n\n\n<li>No more centralized and moderated plugin and theme directories with security guidelines or restrictions are what plugins are allowed to do like putting banners in your admin or gathering data, everything done in a federated/distributed manner.</li>\n\n\n\n<li>The trademarks for their new project will either be public domain or held by their foundation.</li>\n\n\n\n<li>&#8220;Modernization&#8221; of the technology stack, perhaps going a Laravel-like approach or changing how WordPress&#8217; architecture works.</li>\n\n\n\n<li>Teams and committees to make decisions for everything, so no single person has too much power or authority.</li>\n</ol>\n\n\n\n<p><a href=\"https://marucchi.com/wordpress-leadership-continued/\">Karim has a similar post</a>. Joost says he has the time and energy to lead:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">So <a href=\"https://twitter.com/photomatt?ref_src=twsrc%5Etfw\">@photomatt</a> &#8211; I saw the post by <a href=\"https://twitter.com/automattic?ref_src=twsrc%5Etfw\">@automattic</a>.<br><br>I&#39;m ready to lead the next releases. I am sure plenty of people and companies are willing to help me and we&#39;ve got plenty of ideas on what we should be doing.<a href=\"https://twitter.com/hashtag/WordPress?src=hash&amp;ref_src=twsrc%5Etfw\">#WordPress</a></p>&mdash; Joost de Valk (@jdevalk) <a href=\"https://twitter.com/jdevalk/status/1877731220135538728?ref_src=twsrc%5Etfw\">January 10, 2025</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>Now, as core committer Jb Audras (not employed by me or Automattic) points out, within WordPress we have a process in which people earn the right to lead a release:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Before leading any major release of WordPress, please start with leading a minor one <a href=\"https://twitter.com/jdevalk?ref_src=twsrc%5Etfw\">@jdevalk</a>. Then, apply to be Triage Lead or Coordination Lead Deputy for a major release. These are the steps everyone in our community should follow before claiming to run « the next releases ».</p>&mdash; Jb Audras (@AudrasJb) <a href=\"https://twitter.com/AudrasJb/status/1877833087473565785?ref_src=twsrc%5Etfw\">January 10, 2025</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>However in Joost and Karim&#8217;s new project, they don&#8217;t need to follow our process or put in the hours to prove their worth within the WordPress.org ecosystem, they can just lead by example by shipping code and product to people that they can use, evaluate, and test out for themselves. If they need financial or hosting support is sounds like WP Engine wants to support their fork:</p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We appreciate <a href=\"https://twitter.com/jdevalk?ref_src=twsrc%5Etfw\">@jdevalk</a> and <a href=\"https://twitter.com/karimmarucchi?ref_src=twsrc%5Etfw\">@karimmarucchi</a> thoughtful call for constructive conversation, change and evolved leadership within the WordPress community. Moments of disruption challenge all of us to reflect and to act.<br><br>WordPress’s success as the most widely used CMS is not the…</p>&mdash; WP Engine (@wpengine) <a href=\"https://twitter.com/wpengine/status/1870242287218790849?ref_src=twsrc%5Etfw\">December 20, 2024</a></blockquote><script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\n</div></figure>\n\n\n\n<p>Awesome! (Maybe it&#8217;s so successful they rebrand as JK Engine in the future.) WP Engine, with its half a billion in revenue and 1,000+ employees, has more than enough resources to support and maintain a legitimate fork of WordPress. And they are welcome to use all the GPL code myself and others have created to do so, including many parts of WordPress.org that are open source released under the GPL, and Gutenberg which is GPL + MPL. </p>\n\n\n\n<p>Joost also is a major investor (owner?) in <a href=\"https://poststatus.com/\">Post Status</a> (which he tried to sell to me a few months ago, and I declined to buy, perhaps kicking off his consternation with me), so they have a news media site and Slack instance already ready to go. He also is an investor in <a href=\"https://patchstack.com/\">PatchStack</a> and appears to be trying to create a new business around something called <a href=\"https://progressplanner.com/\">Progress Planner</a>, both of which could be incorporated into the new non-profit project to give them some competitive distinctions from WordPress.</p>\n\n\n\n<p>To make this easy and hopefully give this project the push it needs to get off the ground, I&#8217;m deactivating the .org accounts of <a href=\"https://profiles.wordpress.org/joostdevalk/\">Joost</a>, <a href=\"https://profiles.wordpress.org/pirazo/\">Karim</a>, <a href=\"https://profiles.wordpress.org/sereedmedia/\">Se Reed</a>, <a href=\"https://profiles.wordpress.org/idea15/\">Heather Burns</a>, and <a href=\"https://profiles.wordpress.org/mor10/\">Morten Rand-Hendriksen</a>. I strongly encourage anyone who wants to try different leadership models or align with WP Engine to join up with their new effort.</p>\n\n\n\n<p>In the meantime, on top of my <a href=\"https://automattic.com/\">day job running a 1,700+ person company with 25+ products</a>, which I typically work 60-80 hours a week on, I&#8217;ll find time on nights and weekends to work on WordPress 6.8 and beyond. Myself and other &#8220;non-sponsored&#8221; contributors have been doing this a long time and while we may need to reduce scope a bit I think we can put out a solid release in March.</p>\n\n\n\n<p>Joost and Karim have a number of bold and interesting ideas, and I&#8217;m genuinely curious to see how they work out. The beauty of open source is they can take all of the GPL code in WordPress and ship their vision. You don&#8217;t need permission, you can just do things. If they create something that&#8217;s awesome, we may even merge it back into WordPress, that ability for code and ideas to freely flow between projects is part of what makes open source such an engine for innovation. I propose that in a year we do a WordPress + JKPress summit, look at what we&#8217;ve shipped and learned in the process, which I&#8217;d be happy to host and sponsor in NYC next January 2026. The broader community will benefit greatly from this effort, as it&#8217;s giving us a true chance to try something different and see how it goes.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18394\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"WordPress Themes Need More Weird: A Call for Creative Digital Homes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"https://wordpress.org/news/2025/01/wordpress-themes-need-more-weird-a-call-for-creative-digital-homes/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 02 Jan 2025 18:53:06 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18358\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:409:\"The modern web has gradually shifted from a vibrant tapestry of personal expression to a landscape of identical designs, where millions of websites share not just similar structures, but identical visual language, spacing, and interaction patterns. As we collectively gravitate toward the same “proven” layouts and “conversion-optimized” designs, we’re not just losing visual diversity – [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Nick Hamze\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7673:\"\n<p>The modern web has gradually shifted from a vibrant tapestry of personal expression to a landscape of identical designs, where millions of websites share not just similar structures, but identical visual language, spacing, and interaction patterns. As we collectively gravitate toward the same “proven” layouts and “conversion-optimized” designs, we’re not just losing visual diversity – we’re ceding control over how we present ourselves to the world. This matters because genuine self-expression online isn’t just about aesthetics – it’s about maintaining spaces where authentic voices can flourish.&nbsp;</p>\n\n\n\n<p>When every blog has the same hero section, when every portfolio follows the same grid, when every restaurant site looks interchangeable, we create an echo chamber of sameness. The cost isn’t just visual monotony – it’s the slow erosion of the web’s ability to surprise, delight, and showcase truly individual perspectives. WordPress, with its emphasis on complete ownership and control, offers an opportunity to break free from this convergence of design, allowing creators to build digital spaces that truly reflect their unique voice and vision.</p>\n\n\n\n<p>Think of WordPress themes like album covers. They should have personality and create an immediate visual impact. The web has become too sanitized, with everyone chasing the same minimal, “professional” look.</p>\n\n\n\n<p>Great themes should:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a strong point of view – like how Kubrick (the classic WordPress theme) defined an era with its distinctive header gradient. Don&#8217;t try to be everything to everyone.</li>\n\n\n\n<li>Embrace specific aesthetics boldly – whether that’s brutalist design, pixel art, hand-drawn elements, or distinctive typography. Create themes that excite people rather than just working for everyone.</li>\n\n\n\n<li>Design for specific use cases – like a theme for photographers that’s all about full-bleed images or a theme for writers that treats typography as art or a theme for musicians that feels like an album cover.</li>\n\n\n\n<li>Break some rules thoughtfully – because not every theme needs a hamburger menu. Not every theme needs to be mobile-first. Sometimes constraints create character.</li>\n</ul>\n\n\n\n<p>We need more themes that make people say “Wow!” or “That’s different!” rather than “That’s clean and professional.” The web needs more personality, more risk-taking, more fun.</p>\n\n\n\n<p>After spending countless hours digging through the WordPress theme repository, searching for designs that break the mold and spark excitement, I came up nearly empty-handed. Don’t get me wrong – there are plenty of well-built themes out there. But where’s the daring? The personality? The unexpected?</p>\n\n\n\n<p>If you&#8217;ve got a wild theme idea burning in your mind – that portfolio theme that looks like a vintage trading card collection, that blog theme inspired by zine culture, that restaurant theme that feels like a hand-drawn menu – now&#8217;s the time to build it. WordPress desperately needs your creativity, your weird ideas, your willingness to break the visual rules. The future of the web shouldn&#8217;t be a monochrome landscape of identical layouts. Let&#8217;s make WordPress themes exciting again. Let&#8217;s make the web weird again.</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/psychedeli\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18360\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Psychedeli theme\" class=\"wp-image-18360\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/psychedeli.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/kawaii-chan\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18362\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Kawaii-Chan theme\" class=\"wp-image-18362\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/kawaii.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/lowfi\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18361\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=1024%2C768&#038;ssl=1\" alt=\"LowFi theme\" class=\"wp-image-18361\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/lofi.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/bedrock\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18364\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Bedrock theme\" class=\"wp-image-18364\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/bedrock.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://wordpress.org/themes/feelingood\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"18363\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=1024%2C768&#038;ssl=1\" alt=\"Feelin’Good theme\" class=\"wp-image-18363\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=1024%2C768&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/feeling.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></a></figure>\n</figure>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18358\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Holiday Break\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"https://wordpress.org/news/2024/12/holiday-break/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 20 Dec 2024 00:36:59 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18328\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:362:\"In order to give myself and the many tired volunteers around WordPress.org a break for the holidays, we&#8217;re going to be pausing a few of the free services currently offered: We&#8217;re going to leave things like localization and the forums open because these don&#8217;t require much moderation. As you may have heard, I&#8217;m legally compelled [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Matt Mullenweg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2315:\"\n<p>In order to give myself and the many tired volunteers around WordPress.org a break for the holidays, we&#8217;re going to be pausing a few of the free services currently offered:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New account registrations on WordPress.org (clarifying so press doesn&#8217;t confuse this: people can still make their own WordPress installs and accounts)</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/plugins/\">plugin directory</a> submissions</li>\n\n\n\n<li>New plugin reviews</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/themes/\">theme directory</a> submissions</li>\n\n\n\n<li>New <a href=\"https://wordpress.org/photos/\">photo directory</a> submissions</li>\n</ul>\n\n\n\n<p>We&#8217;re going to leave things like localization and the forums open because these don&#8217;t require much moderation.</p>\n\n\n\n<p>As you may have heard, <a href=\"https://www.theverge.com/2024/12/10/24318350/automattic-restore-wp-engine-access-wordpress\">I&#8217;m legally compelled to provide free labor and services to WP Engine thanks to the success of their expensive lawyers</a>, so in order to avoid bothering the court I will say that none of the above applies to WP Engine, so if they need to bypass any of the above please just have your high-priced attorneys talk to my high-priced attorneys and we&#8217;ll arrange access, or just reach out directly to me on Slack and I&#8217;ll fix things for you.</p>\n\n\n\n<p>I hope to find the time, energy, and money to reopen all of this sometime in the new year. Right now much of the time I would spend making WordPress better is being taken up defending against WP Engine&#8217;s legal attacks. Their attacks are against Automattic, but also me individually as the owner of WordPress.org, which means if they win I can be personally liable for millions of dollars of damages.</p>\n\n\n\n<p>If you would like to fund legal attacks against me, I would encourage you to sign up for WP Engine services, <a href=\"https://wpengine.com/plans/\">they have great plans and pricing starting at $50/mo and scaling all the way up to $2,000/mo</a>. If not, you can use <a href=\"https://wordpress.org/news/2024/10/wp-engine-promotions/\">literally any other web host in the world that isn&#8217;t suing me and is offering promotions and discounts for switching away from WP Engine</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"18328\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"State of the Word 2024: Legacy, Innovation, and Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:90:\"https://wordpress.org/news/2024/12/state-of-the-word-2024-legacy-innovation-and-community/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 16 Dec 2024 21:28:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"state of the word\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18205\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:282:\"On a memorable evening in Tokyo, State of the Word 2024 brought together WordPress enthusiasts from around the world—hundreds in person and millions more online. This event marked the first time State of the Word was hosted in Asia, reflecting the platform\'s growing global reach.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:88259:\"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/KLybH5YvIPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>On a memorable evening in Tokyo, State of the Word 2024 brought together WordPress enthusiasts from around the world—hundreds in person and millions more online. This event marked the first time State of the Word was hosted in Asia, reflecting the platform&#8217;s growing global reach. The setting couldn’t have been more fitting: a city where tradition and technology coexist in seamless harmony. Tokyo, much like WordPress itself, reflects a powerful blend of legacy and innovation, craftsmanship and technology, and moments of vast scale balanced by serene stillness.</p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-pullquote alignwide has-text-align-center\"><blockquote><p>Tokyo is a city you feel.</p><cite>Matt Mullenweg, WordPress Cofounder</cite></blockquote></figure>\n</div>\n\n\n\n<p>During the event, the concept of <em>kansei</em> engineering emerged as a central theme. This Japanese design philosophy seeks to create experiences that go beyond function and aesthetics, focusing on how something feels. As highlighted during the keynote, this principle has quietly influenced WordPress’s development, shaping its design and user experience in ways that resonate on an instinctive level.</p>\n\n\n\n<p>The evening also celebrated Japan’s deep-rooted connection to WordPress. Nearly 21 years ago, Japan became the first country to localize WordPress, long before a formal translation framework existed. It all started with<a href=\"https://wordpress.org/support/topic/localization-help-needed/\"> a single forum post from a user named Otsukare</a>, launching a translation project that helped WordPress become a truly global platform. Seeing how far the Japanese WordPress community has come—both in market share and cultural influence—was a powerful reminder of what shared purpose can achieve.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a5170d&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Photo of Matt exhibiting some of the community\'s wapuu creations\" class=\"wp-image-18208\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-182521-8400-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<p>Wapuu, WordPress’s beloved mascot, was also born in Japan. What began as a simple idea for a fun and friendly representation of WordPress evolved into a global phenomenon. Thanks to Kazuko Kaneuchi’s generous open-source contribution, Wapuu has been reimagined by WordPress communities worldwide, each version infused with local character. This uniquely Japanese creation has helped make WordPress more welcoming, approachable, and fun wherever it appears.</p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress Growth in 2024</h2>\n\n\n\n<p>WordPress cofounder Matt Mullenweg highlighted significant achievements that underscored WordPress’s growth, resilience, and expanding global presence in 2024. He shared that WordPress now powers 43.6% of all websites globally. In Japan, WordPress’s influence is even more pronounced, powering 58.5% of all websites. This remarkable statistic reinforces the platform’s enduring role as a cornerstone of the open web and accentuates Japan’s deep-rooted commitment to the WordPress ecosystem and its developers’ significant contributions.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1024%2C260&#038;ssl=1\" alt=\"\" class=\"wp-image-18339\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1024%2C260&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=300%2C76&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=768%2C195&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=1536%2C390&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/marklet-share-world-japan.jpg?resize=2048%2C520&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /></figure>\n\n\n\n<p>WordPress sites using languages other than English are expected to surpass English-language sites by 2025. German recently overtook Japanese as the third-most-used language, though Japanese remained close behind. Meanwhile, emerging languages like Farsi experienced rapid adoption, reflecting the platform’s expanding multilingual ecosystem. In Southeast Asia, languages such as Indonesian, Vietnamese, and Thai saw substantial year-over-year growth, signaling broader adoption across diverse regions.</p>\n\n\n\n<p>Core downloads surged to nearly half a billion annually, with the notable releases of WordPress <a href=\"https://wordpress.org/download/releases/6-5/\">6.5</a>, <a href=\"https://wordpress.org/download/releases/6-6/\">6.6</a>, and <a href=\"https://wordpress.org/download/releases/6-7/\">6.7</a>.</p>\n\n\n\n<p>WordPress’s design and development ecosystem flourished as well. Over 1,700 new themes were uploaded in 2024, bringing more than 1,000 block themes to the official repository and reflecting increased interest in modern, flexible site design.</p>\n\n\n\n<p>The plugin ecosystem also saw record-breaking activity this year. Plugin downloads surged toward 2.35 billion, representing a 20% year-over-year increase. Plugin updates exceeded 3 billion and are on track to surpass 3.5 billion by year’s end. Notably, the Plugin Review Team made transformative improvements, drastically reducing the average review wait time. Their efficiency gains were complemented by the launch of the <a href=\"https://wordpress.org/plugins/plugin-check/\">Plugin Check</a> tool, which reduced submission issues by 41% while enabling the team to approve 138% more plugins each week.</p>\n\n\n\n<p>These accomplishments showcase WordPress’s resilience, adaptability, and ever-expanding influence. As the platform continues to evolve, its global community remains at the heart of its success, driving innovation and ensuring that WordPress thrives as the leading tool for building the open web.</p>\n\n\n\n<div class=\"wp-block-group has-off-white-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<p class=\"has-text-align-center\">Help shape the future of WordPress: Join a contributor team today!</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://make.wordpress.org/\" target=\"_blank\" rel=\"noreferrer noopener\">Make WordPress</a></div>\n</div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">Advancing the Platform</h2>\n\n\n\n<p>WordPress lead architect, Matías Ventura, highlighted WordPress’s evolution through the lenses of writing, design, building, and development, demoing various pieces of new and forthcoming enhancements.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a51eaf&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1024%2C576&#038;ssl=1\" alt=\"Write, Build, Design, Develop\" class=\"wp-image-18219\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.059.jpeg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Writing</h3>\n\n\n\n<p>The writing experience in WordPress saw notable advancements this year, with an improved distraction-free mode that helps users to focus on content creation without interface distractions. Now you can directly select the image itself to drag and drop it where you want, even enabling on-the-fly gallery creation when you drop images next to each other.</p>\n\n\n\n<p>Additionally, the introduction of block-level comments in the editor, currently an experimental feature, promises to reshape collaborative workflows by enabling teams to leave notes directly on blocks.</p>\n\n\n\n<p>These enhancements all work together to make writing, composing, and editing in WordPress feel more fluid, personal, and pleasant than ever.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Design</h3>\n\n\n\n<p>Along with new default theme Twenty Twenty-Five, more than 1,000 block themes offer tailored starting points for different site types, including portfolios, blogs, and business sites. Designers can also utilize the improved Style Book for a comprehensive view of their site’s appearance, ensuring a smooth design process.</p>\n\n\n\n<p>Design work isn’t just about aesthetics—it’s also about creating the right environment and guardrails. It’s important that users can interact with their site, add content, replace media, and choose sections without needing to know the layout details. We’re implementing better default experiences to help you focus exclusively on the content or on the design, depending on your needs at the moment.&nbsp;</p>\n\n\n\n<p>This all works seamlessly with the zoom-out view, where users can compose content using patterns without having to set up every individual block. Having a bird’s-eye view of your site can really help you gain a different perspective.</p>\n\n\n\n<p>These design capabilities scale with you as your WordPress projects grow. WordPress&#8217;s approach to design is systematic: blocks combine to form patterns, patterns form templates, and templates help separate content from presentation.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a523cf&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-18302\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/sotw-2024_keynote_vFINALFINAL-english.037.jpeg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Building</h3>\n\n\n\n<p>WordPress’s content management capabilities allow working at scale and across teams. Central to this is the introduction of Block Bindings, which merge the flexibility of blocks with the structured power of meta fields. This feature allows block attributes to be directly linked to data sources like post meta, reducing the need for custom blocks while creating deeper, more dynamic content relationships. The familiar block interface remains intact, making complex data management feel seamless. This connects naturally with our broader work on Data Views for post types and meta fields.&nbsp;</p>\n\n\n\n<p>These updates reinforce WordPress’s role as a powerful content management system by connecting its core primitives—blocks, post types, taxonomies, and meta fields—more intuitively.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Development</h3>\n\n\n\n<p>Lastly, Matías showcased a range of groundbreaking tools that empower WordPress developers and streamline their workflows. One of the highlights was the new Templates API, which has simplified the process of registering and managing custom templates. Future updates to the API will allow users to register and activate templates seamlessly, enabling dynamic site customizations such as scheduling different homepage templates for special events or swapping category archives during campaigns. This flexible approach offers developers greater creative control in a standardized way.&nbsp;</p>\n\n\n\n<p>The session also explored the Interactivity API, designed to deliver fast, seamless website experiences by enabling server-rendered interactivity within WordPress. Unlike JavaScript-heavy frameworks, this technology keeps everything within WordPress’s existing ecosystem, bridging the gap between developers and content creators. Attendees saw live demos showcasing instant search, pagination, and commenting—all without page reloads—while maintaining a perfect performance score of 100 on Lighthouse. In addition, it was announced that responsive controls will receive significant attention, with new features being explored, like block visibility by breakpoint and adding min/max controls to the columns block.</p>\n\n\n\n<p>The WordPress Playground also emerged as a game-changer, allowing users to spin up WordPress sites directly in their browsers, experiment with Blueprints, and manage projects offline. With improved GitHub integration and expanded documentation, WordPress developers now have a more accessible and powerful toolkit than ever before.</p>\n\n\n\n<h2 class=\"wp-block-heading\">An AI Future</h2>\n\n\n\n<p>Returning to the stage, Matt noted that Gutenberg’s evolution is paving the way for AI-powered site building while keeping creative control in users’ hands. A recent speed building challenge on WordPress’s YouTube channel showcased this potential, with <a href=\"https://profiles.wordpress.org/ndiego/\">Nick Diego</a> using AI-assisted tools and <a href=\"https://profiles.wordpress.org/welcher/\">Ryan Welcher</a> building manually. While the AI-assisted approach won, the key takeaway was that AI isn’t here to replace developers but to enhance creativity and efficiency.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI Takes On HUMAN in WordPress Speed Build Showdown &#x1f525;\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/vjw6KWahFlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Community Impact and Global Reach</h2>\n\n\n\n<p>When WordPress Executive Director Mary Hubbard took the stage, she emphasized WordPress’s commitment to its open-source mission and the power of its global community. Mary shared her passion for defending WordPress’s principles, reaffirming that when users choose WordPress, they should receive the authentic, community-driven experience that the platform stands for. This commitment to clarity, trust, and open-source integrity is central to ensuring WordPress’s long-term sustainability and success.</p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a528f0&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Photo of Mary Hubbard, WordPress Executive Director\" class=\"wp-image-18227\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193636-0177_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button><figcaption class=\"wp-element-caption\">Mary Hubbard, WordPress Executive Director</figcaption></figure>\n\n\n\n<p>In 2024, WordPress’s global influence surged through expanded educational programs, developer contributions, and grassroots initiatives. The platform’s social media following grew to 2.3 million, while major events like WordCamps and live-streamed gatherings attracted millions of attendees and viewers, connecting people worldwide.</p>\n\n\n\n<p><a href=\"https://learn.wordpress.org/\">Learn WordPress</a> introduced Structured Learning Pathways, offering tailored tracks for beginners and developers, fostering a growing network of creators eager to learn and contribute. Grassroots programs flourished, with WP Campus Connect bringing WordPress education to Indian colleges and innovation competitions in Uganda empowering young creators. In Latin America, the Community Reactivation Project reignited meetups across nine cities, fostering a network of over 150 active members and setting the stage for three new WordCamps in 2025.</p>\n\n\n\n<p>WordPress’s efforts also advanced through <a href=\"https://openverse.org/\">Openverse</a>, which expanded its free content library to 884 million images and 4.2 million audio files, serving millions of creators worldwide and supporting WordPress’s broader mission of democratizing publishing.</p>\n\n\n\n<p>Whether through educational platforms, developer-driven innovation, or community-led projects, WordPress’s ecosystem continues to nurture shared learning, creativity, and collaboration, ensuring its growth and relevance for future generations.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Japanese Community Highlights</h2>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/nukaga/\">Junko Fukui Nukaga</a>—Community Team rep, program manager, and WordCamp organizer—noted that WordPress&#8217;s prominence in Japan contributes to an economy now estimated to exceed 100 billion yen.</p>\n\n\n\n<p>In October of 2024, the Japanese WordPress community celebrated DigitalCube’s IPO on the Tokyo PRO Market, marking a milestone for the local WordPress ecosystem. Major contributors like Takayuki Miyoshi’s <a href=\"https://wordpress.org/plugins/contact-form-7/\">Contact Form 7</a> plugin surpassed 10 million active users, while companies like Sakura Internet and XServer built specialized WordPress infrastructure.</p>\n\n\n\n<p>Community events in Japan have also flourished, with 189 local meetups held throughout the year, fueled by dedicated volunteers and organizers. Translation Night gatherings have ensured WordPress remains accessible to Japanese users, reflecting a thriving collaborative spirit.</p>\n\n\n\n<p>Matt gave special recognition to Japan’s standout contributor, <a href=\"https://profiles.wordpress.org/wildworks/\">Aki Hamano</a>, a Core Committer whose exceptional efforts elevated WordPress development over the past year. Hamano-san made an impressive 774 contributions to WordPress core, earning 162 props for WordPress 6.5, rising to 274 props for 6.6 as the second-highest contributor, and securing the top spot with 338 props for 6.7.Other notable Japanese contributors included <a href=\"https://profiles.wordpress.org/atachibana/\">Akira Tachibana</a>, an active Docs Team member, and Nukaga, recognized for her exceptional community organizing efforts. Additionally, 13 Japanese contributors supported 5.4% of WordPress 6.6 development, showcasing the country’s growing influence in the WordPress ecosystem.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Data Liberation</h2>\n\n\n\n<p>Reflecting on the progress since the initiative&#8217;s launch last year, the focus remained on ensuring that WordPress not only becomes more powerful but also embodies freedom in its deepest sense—the freedom to move content anywhere, collaborate without limits, and create without constraints. This vision extends beyond individual sites to a broader web where content flows seamlessly across platforms, enabling unrestricted creativity and innovation.</p>\n\n\n\n<p>One compelling example demonstrated how easily ePub files could be imported into a WordPress site, integrating seamlessly with existing designs. This represents the initiative’s broader goal: making content migration and integration effortless. WordPress Playground plays a critical role in this vision by enabling easy site migration through a simple browser extension. With Playground as a staging area, migrating and adapting sites becomes intuitive and accessible.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Q&amp;A</h2>\n\n\n\n<p>The floor was opened to questions in both Japanese and English.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024 Q&amp;A\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/XPhQFSAvKVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>Questions from the audience, including <a href=\"https://en.wikipedia.org/wiki/Tokyo_Vice\"><em>Tokyo Vice</em></a> author Jake Adelstein, covered the future of blogging, WordPress performance, the impact of AI search, and what democratizing publishing means today. Matt shared his excitement for more open platforms such as Mastodon and Bluesky, as well as his recommendations for optimizing your site for both humans and AI. A common thread throughout was that a personal website is an important part of your digital identity, and WordPress allows you to<a href=\"https://playground.wordpress.net/?plugin=piano-block&amp;blueprint-url=https%3A%2F%2Fwordpress.org%2Fplugins%2Fwp-json%2Fplugins%2Fv1%2Fplugin%2Fpiano-block%2Fblueprint.json%3Frev%3D3166994%26lang%3D\"> express yourself in fun and unique ways</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Panels</h2>\n\n\n\n<p>After attendees enjoyed a special performance by the pianist, Takai-san, industry leaders, creators, and innovators took the stage for panel discussions about the present and future of WordPress, moderated by Mary Hubbard.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"State of the Word 2024 Panel Discussions\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/Qt5FOQYX1nE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Publishing in the Open</h3>\n\n\n\n<p>Featuring:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mieko Kawakami, Japanese Author and Poet&nbsp;</li>\n\n\n\n<li>Craig Mod, Author of Things Become Other Things&nbsp;</li>\n\n\n\n<li>Matt Mullenweg, WordPress Cofounder and Automattic CEO</li>\n</ul>\n\n\n\n<p>This first panel explored the transformative power of open-source publishing. Panelists shared insights into how open publishing has influenced their creative journeys, expanded audience engagement, and shaped storytelling across cultural boundaries.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Publishing in the open has defined what I’ve done. All the best connections I’ve made in live have been the result of publishing in the open. &#8211; Craig Mod</p>\n</blockquote>\n\n\n\n<p>Publishing in the open, like WordPress, is about building community, mutual connections, and putting power back into the hands of creators.</p>\n\n\n\n<h3 class=\"wp-block-heading\">The Future of WordPress in Japan and Beyond</h3>\n\n\n\n<p>Featuring:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hajime Ogushi, mgn CEO</li>\n\n\n\n<li>Genki Taniguchi, SAKURA internet Inc. Senior Director</li>\n\n\n\n<li>Matt Mullenweg, WordPress Cofounder and Automattic CEO</li>\n</ul>\n\n\n\n<p>The second discussion highlighted WordPress&#8217;s remarkable growth in Japan and its broader global impact. The discussion covered the drivers behind Japan&#8217;s adoption of WordPress, its thriving ecosystem of WordPress-based businesses, and emerging trends in web development.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Compared to other CMSs the WordPress Japanese is much easier to use. &#8211; Hajime Ogushi</p>\n</blockquote>\n\n\n\n<p>The group discussed plugins such as <a href=\"https://wordpress.org/plugins/contact-form-7/\">Contact Form 7</a>, the affordability of hosting WordPress, and local meetups and events</p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing</h2>\n\n\n\n<p>Thank you to all the guests who joined us on stage, those who ventured to Tokyo, and everyone who tuned in from around the world. Today’s event showcased how a free and infinitely flexible platform, an active global community, open innovation, and a commitment to a fully democratized web make us better at being who we are.</p>\n\n\n\n<p>From Tokyo, Arigatou Gozaimashita!</p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-0 is-cropped is-style-rectangular wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a53725&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18249\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18249\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-202835-8841-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a539fb&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18262\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18262\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-164917-7983-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a53cca&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18274\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18274\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-163201-7815-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a54093&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18252\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18252\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-140851-0095-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a54379&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18258\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18258\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-135950-0093-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a54730&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18240\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18240\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-142237-0135-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a54afa&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18260\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18260\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-181648-7911-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a54e95&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18251\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18251\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-203524-8925-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a55280&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18229\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-18229\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=768%2C1151&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-190404-0124_web2k.jpg?w=1334&amp;ssl=1 1334w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a55576&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18230\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18230\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-193131-0170_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a5586a&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18233\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18233\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194151-8562-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a55c22&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18236\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18236\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-194444-0195_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a55fc7&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18231\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-18231\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=768%2C1151&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200909-0238_web2k.jpg?w=1334&amp;ssl=1 1334w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a563b1&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18228\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18228\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-200404-0226_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a56683&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18272\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18272\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210737-9358-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a56943&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18305\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18305\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-211905-9455-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a56d07&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18269\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18269\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204404-9012-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a570d9&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18257\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18257\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204317-8995-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a574ad&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18271\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18271\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210835-9366-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a5781f&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18279\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18279\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-212042-9462-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a57ae0&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18275\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18275\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-210855-9369-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a57d96&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18265\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18265\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-204253-8984-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a58033&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18282\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18282\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213938-9563-_web2k.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" /><button\n			class=\"lightbox-trigger\"\n			type=\"button\"\n			aria-haspopup=\"dialog\"\n			aria-label=\"Enlarge\"\n			data-wp-init=\"callbacks.initTriggerButton\"\n			data-wp-on-async--click=\"actions.showLightbox\"\n			data-wp-style--right=\"state.imageButtonRight\"\n			data-wp-style--top=\"state.imageButtonTop\"\n		>\n			<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n				<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" />\n			</svg>\n		</button></figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67d4e16a582e5&quot;}\" data-wp-interactive=\"core/image\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-id=\"18280\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-18280\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2024/12/20241216-Automattic-213231-9494-_web2k.jpg?resize=300%2C200&amp;ssl=1 300w, 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This helps showcase your firsthand knowledge, making your expertise relatable and credible.</li>\n\n\n\n<li><strong>Expertise</strong>: Highlight qualifications such as degrees, certifications, or industry recognition. These reinforce your authority on your subject matter.</li>\n\n\n\n<li><strong>Authoritativeness</strong>: Link to your published work on reputable platforms, which positions you as a trusted source. Tools like Gravatar ensure your online presence remains consistent.</li>\n\n\n\n<li><strong>Trustworthiness</strong>: Build trust by including testimonials or reviews. A professional headshot and clear contact details further enhance reliability.</li>\n</ul>\n\n\n\n<p>Keep in mind that an optimized bio page is more than just an introduction to your readers – it signals your credibility and authority to search engines and readers alike.&nbsp;</p>\n\n\n\n<p>Now that you have a strong bio page in place, the next step is integrating tools like Gravatar to maintain consistency across all platforms.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating consistent author profiles with Gravatar</strong></h2>\n\n\n\n<img width=\"1397\" height=\"716\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/gravatar-new-homepage.png\" alt=\"Gravatar homepage\" class=\"wp-image-2851\" />\n\n\n\n<p>Being consistent across all your digital profiles can help you build a solid and trustworthy online presence, and <a href=\"https://gravatar.com/\">Gravatar</a> simplifies this process. This platform links your profile picture and key details – like your name, bio, and website – to your email address, ensuring that your information is automatically updated across supported websites.</p>\n\n\n\n<img width=\"660\" height=\"457\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/ronnie-gravatar-profile-2.png?w=660\" alt=\"Example of a completed Gravatar profile – Ronnie Burt\" class=\"wp-image-2853\" />\n\n\n\n<p>For authors, Gravatar eliminates the hassle of managing profiles manually on multiple platforms. Whether it’s a WordPress blog, an online portfolio, or a <a href=\"https://blog.gravatar.com/2024/07/11/enable-comments-in-wordpress/\">comment section</a>, Gravatar ensures your professional identity remains uniform, building trust and reinforcing your E-E-A-T.</p>\n\n\n\n<p>Setting up Gravatar is straightforward: Create an account, upload a professional photo, and fill in your details.&nbsp;</p>\n\n\n\n<img width=\"1452\" height=\"1123\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/gravatar-about-section-1.png\" alt=\"Example of the Gravatar profile dashboard – Editing the About section\" class=\"wp-image-2854\" />\n\n\n\n<p>From there, Gravatar takes care of the rest, providing flawless integration and a polished, consistent online presence. This not only saves time but also enhances your credibility, making it an essential tool for any author looking to strengthen and <a href=\"https://blog.gravatar.com/2024/12/02/how-can-you-manage-your-digital-footprint/\">monitor their digital footprint</a>.</p>\n\n\n\n<a href=\"https://gravatar.com/connect/?gravatar_from=blog\"><img width=\"3243\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/free_profile_cta.png\" alt=\"\" class=\"wp-image-2616\" /></a>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WordPress integration and cross-platform syncing</strong></h3>\n\n\n\n<p>According to W3Techs, “<a href=\"https://w3techs.com/technologies/details/cm-wordpress#:~:text=WordPress%20is%20used%20by%2062.0%25%20of%20all%20the%20websites%20whose%20content%20management%20system%20we%20know.%20This%20is%2043.6%25%20of%20all%20websites.\"><em>WordPress is used by 62.0% of all the websites</em></a><em> whose content management system we know. This is 43.6% of all websites.</em>” So, it’s no wonder that so many authors, writers, and contributors go with WordPress as their platform of choice.&nbsp;</p>\n\n\n\n<p>Gravatar integrates perfectly with WordPress, automatically displaying your avatar across the WordPress ecosystem wherever your email address is linked, such as in blog posts, comments, or <a href=\"https://blog.gravatar.com/2025/01/07/wordpress-author-box/\">author pages</a>. This standard integration helps maintain a consistent online identity with minimal effort.</p>\n\n\n\n<p>However, for authors looking to go beyond the basics, the <a href=\"https://wordpress.org/plugins/gravatar-enhanced/\">Gravatar Enhanced plugin</a> offers additional features. Unlike the default Gravatar setup, which only pulls the <a href=\"https://blog.gravatar.com/2024/07/19/wordpress-profile-picture/\">profile picture</a>, this plugin provides greater customization options, allowing you to display more detailed author profiles, including <a href=\"https://blog.gravatar.com/2024/11/11/how-to-list-social-media-handles/\">links to your social media</a> and published works.&nbsp;</p>\n\n\n\n<img width=\"1226\" height=\"793\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/gravatar-profile-block-customized-2.png\" alt=\"Example of a customized profile block with the Gravatar Enhanced plugin\" class=\"wp-image-2855\" />\n\n\n\n<p>You can also control how your Gravatar appears on various sections of your WordPress site, such as post bylines and author widgets.</p>\n\n\n\n<p>On top of that, with Gravatar you can create multiple profiles each linked to a different email address, and you can pull any of these easily with the Gravatar Enhanced plugin. This is invaluable if you write across different genres or target audiences (more on that in a second).&nbsp;</p>\n\n\n\n<p>If you’re tech-savvy or have the budget to work with a developer, and have many people contributing to your website, you can also take advantage of the <a href=\"https://docs.gravatar.com/api/profiles/rest-api/\">Gravatar REST API</a>. This gives you more flexibility and granular control over exactly what data gets imported and displayed on the website. It also makes it much easier for guest authors to contribute – their Gravatar profile information will be automatically imported.&nbsp;</p>\n\n\n\n<p>This applies to every single <a href=\"https://docs.gravatar.com/integrations/\">platform that has integrated Gravatar</a>, including <a href=\"https://github.com/\">GitHub</a>, <a href=\"https://slack.com/\">Slack</a>, <a href=\"https://openai.com/\">OpenAI</a>, <a href=\"https://www.figma.com/\">Figma</a>, <a href=\"https://zapier.com/\">Zapier</a>, and many more.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"268\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/companies-using-gravatar-logos.png?w=660\" alt=\"Logos of websites that have integrated Gravatar\" class=\"wp-image-2856\" />\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Managing multiple author identities</strong></h3>\n\n\n\n<p>For authors who write across different genres or target diverse audiences, managing multiple online identities can be a challenge. Gravatar simplifies this with its ability to associate multiple email addresses with unique profiles. Each profile can feature a distinct avatar, bio, and contact details, allowing you to tailor your online presence to specific audiences or platforms.</p>\n\n\n\n<p>To use a different profile with Gravatar Enhanced , you just need to put the email address corresponding to that profile.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"225\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/gravatar-profile-block-in-editor-1.png?w=660\" alt=\"Importing a Gravatar profile through email and the Gravatar Enhanced plugin\" class=\"wp-image-2857\" />\n\n\n\n<p>For instance, if you write technical guides under one pen name and fiction under another, Gravatar ensures your profiles stay separate and relevant. By linking each email to a unique profile, you maintain consistency and professionalism for both identities without any crossover confusion.</p>\n\n\n\n<p>This flexibility helps you maintain your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) across different niches, ensuring that each identity aligns with its intended audience while reinforcing your credibility.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technical SEO essentials for author pages</strong></h2>\n\n\n\n<p>Optimizing the technical side of your author pages can help your site rank well in search engine results and provide an easy and memorable user experience. Here are some key areas to focus on:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Page speed and mobile responsiveness</strong></h3>\n\n\n\n<p>Fast-loading, mobile-friendly pages are a must. Use tools like <a href=\"https://pagespeed.web.dev/\">Google PageSpeed Insights</a> to identify performance bottlenecks and ensure your site is accessible on all devices. Reasons for a slow website include:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Large image files</strong> – High-resolution images that aren’t optimized can significantly increase load times.</li>\n\n\n\n<li><strong>Too many HTTP requests</strong> – Each image, script, or CSS file requires a separate HTTP request, slowing down the site.</li>\n\n\n\n<li><strong>Unoptimized JavaScript and CSS </strong>– Heavy or poorly written scripts can delay rendering, especially if they aren’t minified or compressed.</li>\n\n\n\n<li><strong>Lack of browser caching </strong>– Without caching, users have to download site elements repeatedly, even if they’ve visited before.</li>\n\n\n\n<li><strong>Slow server response time </strong>– Poor hosting or high traffic can lead to delays in how quickly the server processes requests.</li>\n\n\n\n<li><strong>Bloated plugins</strong> – Excessive or poorly coded plugins can slow down the backend and frontend of the site.</li>\n\n\n\n<li><strong>Unoptimized database</strong> – A database cluttered with unnecessary data, like old revisions or spam comments, can slow query times.</li>\n\n\n\n<li><strong>High traffic without proper resources</strong> – A <a href=\"https://pressable.com/features/automate/wordpress-scalability-customization-hosting/\">sudden spike in visitors</a> can overwhelm your hosting plan, leading to slowdowns.</li>\n</ul>\n\n\n\n<p>Whatever the issue is, make sure you fix it on time since most users access the web via mobile, a <a href=\"https://blog.gravatar.com/2024/06/05/user-profile-page-examples/\">responsive, clutter-free design</a> helps with usability and improves your search rankings.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schema markup for author pages</strong></h3>\n\n\n\n<p>Implementing schema markup helps search engines understand your content better. Use the “Author” schema to display rich snippets, such as your name, bio, and image, directly in search results.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"440\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/christopher-paolini-example-author-google-snippet.png?w=660\" alt=\"Example of an author page on Google Search Results\" class=\"wp-image-2859\" />\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Canonical URLs and structured navigation</strong></h3>\n\n\n\n<p>Ensure each author page has a unique, canonical URL to prevent duplicate content issues. Structured navigation, including breadcrumbs, helps search engines and users understand your site’s hierarchy, improving crawlability and the user experience. 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Users should be able to understand the main idea behind each image and if it’s only decorative, just leave the alt text tag empty.&nbsp;</li>\n\n\n\n<li>Make sure your link texts make sense – “click here to book a spot for my book signing” is much better than just “click here.”</li>\n\n\n\n<li>Use accessible fonts and ensure that <a href=\"https://www.w3.org/WAI/WCAG21/Understanding/resize-text.html\">users can scale text up to 200%</a> without the loss of functionality and content.&nbsp;</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta descriptions and optimized headings</strong></h3>\n\n\n\n<p>Every author page should have a compelling meta description and properly structured headings (H1, H2, etc.). These elements improve click-through rates and help search engines identify the page’s main focus. They are also essential for accessibility: The meta descriptions and titles are what the assistive technologies will read out loud to people who use them and want to search online.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implementing author schema markup</strong></h3>\n\n\n\n<p>Schema markup helps search engines understand the structure and content of your author pages, boosting visibility in search results. By implementing author-specific schema, you can enhance your E-E-A-T signals, making your pages more appealing to both users and search engines.</p>\n\n\n\n<img width=\"660\" height=\"183\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/author-schema-markup.png?w=660\" alt=\"Example of a rich snippet of an author website\" class=\"wp-image-2860\" />\n\n\n\n<p>For blog authors, use the <a href=\"https://schema.org/Article\">Article schema</a> to mark up your blog posts, including details like the headline, author name, and publication date. For book authors, the <a href=\"https://schema.org/Book\">Book schema</a> is ideal. It highlights properties like the book title, ISBN, and author information, making your work easier to find​.</p>\n\n\n\n<img width=\"660\" height=\"250\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/example-book-schema.png?w=660\" alt=\"Example of a book Google snippet\" class=\"wp-image-2861\" />\n\n\n\n<p>You can then implement the schema on your website with the <a href=\"https://www.google.com/webmasters/markup-helper/u/0/\">Google’s Structured Data Markup Helper</a> or WordPress plugins like <a href=\"https://rankmath.com/\">Rank Math</a> and <a href=\"https://yoast.com/\">Yoast</a>. You can tag relevant sections of your page, such as your name, bio, and links to your published works, and generate JSON-LD code for seamless integration​.&nbsp;</p>\n\n\n\n<p>To get the most out of schema markup, make sure you:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Include key details: </strong>Author name, profile image, and links to verified profiles.</li>\n\n\n\n<li><strong>Stay consistent across platforms</strong> by syncing with Gravatar, which adds a professional touch to your author bio.</li>\n\n\n\n<li><strong>Validate your schema</strong> with Google’s Rich Results Test to check for errors and ensure all required fields are present.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measuring and improving author page performance</strong></h2>\n\n\n\n<p>Optimizing your author pages doesn’t stop at implementation – you need to measure their performance and refine them over time. Here’s how:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key metrics to track</strong></h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic traffic</strong> – Use tools like <a href=\"https://marketingplatform.google.com/about/analytics/\">Google Analytics</a> to monitor how many users find your author pages through search.</li>\n\n\n\n<li><strong>Bounce rate</strong> – A high bounce rate could indicate poor user experience or irrelevant content.</li>\n\n\n\n<li><strong>Time on page</strong> – Longer time spent suggests that visitors find your content engaging and valuable.</li>\n\n\n\n<li><strong>Search rankings</strong> – Track keyword rankings for your name, book titles, or blog posts using tools like <a href=\"https://search.google.com/search-console/about\">Google Search Console</a>, <a href=\"https://ahrefs.com/\">Ahrefs</a>, or <a href=\"https://www.semrush.com/\">SEMrush</a>.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improving author page performance</strong></h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhance content</strong> – Ensure your bio includes relevant keywords, links to authoritative publications, and an engaging summary of your work.</li>\n\n\n\n<li><strong>Optimize for mobile</strong> – Many visitors will access your page from mobile devices, so ensure your layout is responsive and user-friendly.</li>\n\n\n\n<li><strong>Leverage internal linking</strong> – Link to related blog posts, books, or interviews to keep users engaged and improve site navigation.</li>\n\n\n\n<li><strong>Update regularly</strong> – Add new publications, awards, or noteworthy achievements to keep your page fresh and relevant.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use heatmaps and session recordings</strong></h3>\n\n\n\n<p>Heatmaps (e.g., from tools like <a href=\"https://www.hotjar.com/\">Hotjar</a>) show which parts of your page users interact with most, helping you refine layout and content.&nbsp;</p>\n\n\n\n<img width=\"1593\" height=\"865\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/example-heatmap-hotjar.png\" alt=\"Example of a Hotjar heatmap\" class=\"wp-image-2862\" />\n\n\n\n<p>Session recordings provide deeper insights into user behavior, highlighting any obstacles they encounter. </p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enhance your author authority now</strong></h2>\n\n\n\n<p>As AI-generated content continues to flood the web, a verified and consistent author profile is the best strategy to help you stand out and maintain reader trust. A strong, recognizable presence builds credibility and helps search engines and audiences alike see you as a reliable source.</p>\n\n\n\n<p>With the tips outlined in this article, you’ll lay a solid foundation for optimizing your author website. Start with a polished bio, leverage schema markup for better search visibility, and use Gravatar to maintain a consistent online identity. With its “Update Once, Sync Everywhere” functionality, Gravatar ensures your avatar and profile details are synchronized across platforms, saving you time while <a href=\"https://blog.gravatar.com/2024/04/10/personal-branding-tools/\">keeping your branding professional</a> and cohesive.</p>\n\n\n\n<p>The key to successful author SEO lies in the trinity of a professional bio and website, technical SEO, and an up-to-date Gravatar profile. Ready to boost your authority? <a href=\"https://gravatar.com/\">Learn more about Gravatar today</a>!</p>\n\n\n\n<a href=\"https://gravatar.com/connect/?gravatar_from=blog\"><img width=\"3243\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/free_profile_cta.png\" alt=\"\" class=\"wp-image-2616\" /></a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 13 Mar 2025 18:49:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"Do The Woo Community: Meet Some of Our Hosts at CloudFest 2025\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=92709\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://dothewoo.io/blog/meet-some-of-our-hosts-at-cloudfest-2025/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"Make sure and say hi to some of our hosts if you are attending the CloudFest event or the Hackathon.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 13 Mar 2025 12:03:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Do The Woo Community: A New Show, Content Sparks, with Regular Host BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=92609\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"https://dothewoo.io/a-new-show-content-sparks/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:172:\"BobWP introduces \"Content Sparks,\" a show focusing on content creation insights, featuring tips from his 18 years in the WordPress space combined with my hosts experiences.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 13 Mar 2025 09:27:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"WPTavern: #160 – Rahul Bansal on Success in Enterprise WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=188219\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wptavern.com/podcast/160-rahul-bansal-on-success-in-enterprise-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:57342:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, creating a successful business in enterprise WordPress, and working to foster the WordPress community.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice. Or by going to wptavern.com/feed/podcast, and you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Rahul Bansal.</p>\n\n\n\n<p>Rahul is the founder and CEO of rtCamp, a large agency that specializes in enterprise grade WordPress projects. He began his journey quite differently, starting as an individual blogger back in 2006, discovering WordPress in 2007, and gradually transitioning from being a publisher to a freelance developer, before founding rtCamp in 2009.</p>\n\n\n\n<p>Today, rtCamp is an enterprise grade WordPress consultancy agency operating globally and trusted by clients such as Google, Meta, Automattic, News UK and Al Jazeera.</p>\n\n\n\n<p>Rahul sheds his light on working with enterprise clients in the WordPress space. Many of us are familiar with WordPress in the context of small businesses and blogging, but the enterprise space demands additional layers of security and scalability. Rahul explains the factors that set enterprise projects apart, and why meticulous code reviews, and security audits are essential when working at this level.</p>\n\n\n\n<p>He talks about the opportunities in the enterprise space, recounting how rtCamp initially stumbled into enterprise level projects, not even realizing their potential until a client&#8217;s high expectations led to a decision to market themselves as an enterprise agency.</p>\n\n\n\n<p>We also discussed the role of WordPress in enterprise environments, from why Gutenberg has become a credible selling point due to its powerful editing capabilities, to how the platform&#8217;s flexibility supports varied enterprise needs.</p>\n\n\n\n<p>Rahul also gets into the importance of positioning. How historical context offers advantages, and the expanding market that makes WordPress a compelling choice for large clients today.</p>\n\n\n\n<p>Towards the end, we explore rtCamp&#8217;s innovative intern program, aimed at growing the WordPress talent pool, and the way they&#8217;re contributing back to the WordPress project, a win-win for the business and the broader community.</p>\n\n\n\n<p>If you&#8217;ve ever considered what it takes to work with WordPress at the enterprise level, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you, Rahul Bansal.</p>\n\n\n\n<p>I am joined on the podcast today by Rahul Bansal. Hello.</p>\n\n\n\n<p>[00:03:47] <strong>Rahul Bansal:</strong> Hello.</p>\n\n\n\n<p>[00:03:48] <strong>Nathan Wrigley:</strong> It is very nice to have you on the podcast today. We&#8217;re going to talk about the enterprise, which I confess is something that I only really know about because people talk about it. I&#8217;ve never worked in the enterprise, I&#8217;ve never worked with enterprise clients. So Rahul is here. He&#8217;s very much in the enterprise as you&#8217;re about to find out, and he&#8217;s going to educate me all about that.</p>\n\n\n\n<p>So Rahul, I wonder if you wouldn&#8217;t mind just for a minute or two minutes, just tell us who you are, what you do in the WordPress space, where you work, your position there, and so on. A little potted bio.</p>\n\n\n\n<p>[00:04:18] <strong>Rahul Bansal:</strong> Currently I am founder and CEO of rtCamp, which is a large agency specifically dealing in enterprise grade WordPress projects. I started quite differently, like I started as a individual blogger, back in 2006.</p>\n\n\n\n<p>In 2007 I found WordPress. I started developing with WordPress in 2007. And slowly from being a publisher, I become freelance developer, and then around 2009 rtCamp started. So I&#8217;ve been with rtCamp for the last 16 years.</p>\n\n\n\n<p>[00:04:46] <strong>Nathan Wrigley:</strong> That&#8217;s been quite a journey. I see the name rtCamp everywhere. And we should just say, so it&#8217;s spelt, lowercase r, lowercase t, and then Camp with a capitol C, a m p. Go and Google that, and have a look at what the team over there doing.</p>\n\n\n\n<p>How big has the team grown to? How many employees, staff do you have over there now?</p>\n\n\n\n<p>[00:05:05] <strong>Rahul Bansal:</strong> So currently we are 230 people, all spread over.</p>\n\n\n\n<p>[00:05:08] <strong>Nathan Wrigley:</strong> That is truly an enormous agency. So bravo for growing that. That&#8217;s really incredible.</p>\n\n\n\n<p>The first question that I want to ask though is, when does normal WordPress become enterprise WordPress? At what point do we cross the Rubicon where a site is, I don&#8217;t know, big enough, or your agency is working with a different type of client? Can you define what you think that means? And I&#8217;m sure that if you&#8217;re on the cusp of being an enterprise agency, this is something that, you know, may be slightly confusing.</p>\n\n\n\n<p>[00:05:37] <strong>Rahul Bansal:</strong> Firstly, there is no formal definition to that. Many agencies believe they&#8217;re serving enterprise space when they&#8217;re not. Some people are actually serving enterprise space, but they don&#8217;t realise it.</p>\n\n\n\n<p>So in my opinion, it&#8217;s where the requirement changes a lot. Like, for example, if we&#8217;re building a small WordPress site, which I don&#8217;t consider as an enterprise site, we will be tempted to pick first theme and plugin that matches our need, like if it works, if it gets a job done, that&#8217;s it.</p>\n\n\n\n<p>But then in enterprise space, there is a lot of security and scalability concerns. These two concerns are very big. Something might be working all right, but then when you look at the code, you realise that there&#8217;s going to be a security issues, or there could be scalability issues. Many times, indy developer person, they design small WordPress plugins. They don&#8217;t have data or big enough site to test it on a large installation. So those things are not tested on really high traffic website. So enterprise can mean really high traffic website, with a lot of scalability requirement.</p>\n\n\n\n<p>On the other hand, the traffic can be less, but the security requirement can be enormous. Consider the White House website. It was on the WordPress with the previous administration, and it&#8217;s again, on the WordPress with the new administration. So in both cases, I don&#8217;t think White House, like a website we can classify as a very high traffic website, but it is a very sensitive website.</p>\n\n\n\n<p>It would be a lot embarrassing if that site gets hacked. So every piece of code that goes into White House website, which agency is working on it, will be thoroughly checked for security attack, for audit, for all the compliances. And this additional efforts is what makes it enterprisey, in my opinion.</p>\n\n\n\n<p>[00:07:12] <strong>Nathan Wrigley:</strong> Okay, so it&#8217;s not necessarily the size of the client, or the fame, for want of a better word, of the client. It&#8217;s more about the kind of work that you&#8217;re doing in the background. So custom code largely, because you simply at that scale cannot have something off the shelf.</p>\n\n\n\n<p>[00:07:28] <strong>Rahul Bansal:</strong> So we can have things off the shelf. The thing is, you cannot just take it and use it. You still have to own it in that sense. Like, for our clients also, we go and use many things from WordPress plugin directory. But then when we put it on this website, it is kind of like signed by us. So it&#8217;s like we have to verify, even if it is not coded by us, we have to verify line by line that it is following best coding practices, database queries will scale with high traffic, if it is a high traffic website.</p>\n\n\n\n<p>There are many checks and balances in place. So no matter if you are doing in-house, like as a custom coding, or we are buying a premium plugin or using a free plugin, everything has to go through certain checks. And those checks are very expensive to do, because that&#8217;s a human labor. You have to literally go through things line by line. And in many cases, you have to put extra efforts to make it scalable with their existing system.</p>\n\n\n\n<p>Because usually a large enterprise won&#8217;t use just a website in silos. It&#8217;ll be part of multiple system like authentication system, where if an employee joins a large organisation based on some rule, they might get automatic access to their website. Likewise, if they leave organisation, their access should be automatically revoked, or they have some CRM integrations, data integrations, some kind of asset, like digital asset management solution integration.</p>\n\n\n\n<p>So all these have to be connected, and this all need to work together. So a lot of effort goes in doing these extra things, which are either don&#8217;t exist for small websites. So, enterprise website that I&#8217;m talking about, this can be really unknown website. We have a client which is basically a government public origin fund. Common people don&#8217;t even know about them, but they basically want pretty much all the big companies we know. Like, they have stake in all the big companies. Their asset is something like $400 billion in under management.</p>\n\n\n\n<p>Most people don&#8217;t even know that company. But then it&#8217;s very sensitive because that money they&#8217;re managing is public money, it&#8217;s not like VC fund. It&#8217;s actually state reserve. Now, seriousness, we need to demonstrate in the security is very high, because if something gets hacked or somebody uploads the wrong investor report or something like portfolio report, it can have a lot of consequences.</p>\n\n\n\n<p>[00:09:32] <strong>Nathan Wrigley:</strong> It kind of sounds to me as if the assurance that you are giving an enterprise client is basically that what we&#8217;ve built is, as far as we can tell, it&#8217;s bulletproof. We&#8217;ve gone through it line by line. We may have custom coded bits and pieces, but certainly the bits that we didn&#8217;t custom code, we are totally guaranteeing that this is going to be robust.</p>\n\n\n\n<p>And also it&#8217;s sounds a bit like, if a client at an enterprise level approaches you and they say, can you do this? Your answer is yes. Basically, yes, we can do it. We can do it with WordPress. There may be a cost, but we can do it. There&#8217;s almost no scenario where a client would come to you and say, can you do this, forget the money, can you do it? The answer&#8217;s never no. The answer&#8217;s always going to be yeah, yeah, we&#8217;ll figure it out.</p>\n\n\n\n<p>[00:10:15] <strong>Rahul Bansal:</strong> So that&#8217;s the thing, like if the budget has no limit then there is no limit on technology. Most often, like even where enterprise agency, WordPress has this large spectrum. So we end up with a lot of low quality leads, where somebody knocks on an enterprise agencies&#8217; door and they really have budget constraint. They really want something really good out of the box, but they don&#8217;t want to pay for it. Or they don&#8217;t want to pay as high as it&#8217;ll require to deliver that kind of solution.</p>\n\n\n\n<p>For some enterprises, budget is no limit, but then we try to be mindful of resources. For example, many enterprise agencies, including us, if you go to their GitHub account, they would have list of published themes and plugins. Most commonly plugins, themes rarely are used off the shelf. So we will build these plugins to ensure that the cost of rebuild project is less, like if we have to deliver another project, we try our best that we reuse as much as possible.</p>\n\n\n\n<p>And that&#8217;s the open source spirit, that the entire WordPress committee follows. We use many times solutions that are already put in open source by our competing agencies. They also use our solution. So that&#8217;s where the enterprise solution with WordPress is also affordable. The right enterprise client that we target, usually have higher budget than we would need to develop because we are competing against a lot of experienced managers, which are very expensive, super expensive.</p>\n\n\n\n<p>And when I is super expensive, I&#8217;m just talking about licensing fees. Before you hire an agency to write custom code for you, you have already paid a lot of money just for the right to use the software. With WordPress, that right to use costs zero. And then all the nice agencies in WordPress space, big, small, no matter what size they are, try their best to reuse existing solutions, to bring the cost down.</p>\n\n\n\n<p>So enterprise WordPress, relatively, cost less than other enterprise CMS, but then it certainly costs a lot than building a small website. Like, you cannot go to an enterprise agency and expect in $500 your site to be built perfectly, because the requirement gathering phase, like talking to all stakeholders and understanding all the solutions they use inhouse can take like many days.</p>\n\n\n\n<p>[00:12:15] <strong>Nathan Wrigley:</strong> So you may have answered this question just now with what you&#8217;ve just said. I feel that you&#8217;ve definitely gone into this territory, but it sounds like there&#8217;s a lot of line by line checking of everything. So for example, if you use a plugin off the repo, you&#8217;re going to go through that one line at a time. And you said this can be an expensive process. You&#8217;ve also said that obviously there&#8217;s benefits of using WordPress because you can take things that other people have used and so on.</p>\n\n\n\n<p>But I guess at some point there&#8217;s got to be some sort of tipping point where you think, okay, WordPress is going to be good for this project, but it might not be good for that project. Is it always WordPress for you? Do you always lean into WordPress, or does there come a point where you say, do you know what, with the custom things that this particular client wants and what have you, lets just build the thing ourselves, let&#8217;s not rely on the CMS, or do you always lean in on WordPress?</p>\n\n\n\n<p>[00:13:01] <strong>Rahul Bansal:</strong> Maybe it&#8217;s the nature of our positioning that we rarely get things that we cannot do in WordPress, so we always do things in WordPress. The boundary varies with how much off the shelf WordPress we&#8217;ll use, and how much custom we&#8217;ll use. In one of the project, I remember there was a specific data crunching process that we needed to build. And we felt that it&#8217;ll be better if it is built as a microservice and run independently.</p>\n\n\n\n<p>So we built that in Python, but then it was talking to WordPress REST API. So that freedom we have from client, for example like that microservice, that microservice was never visible to any of the client&#8217;s editorial team. Everything they were doing, their only interface was WP admin. There was no second login or no second interface to them. It was just something was running on some server and magically data was going inside and outside WordPress.</p>\n\n\n\n<p>And that&#8217;s the power of WordPress. It has so many APIs to communicate with outside world, like rest API, GraphQL, and even from the traditional XML-RPC. That WordPress can coexist with other systems very nicely. And that&#8217;s where we never face that, can we do this on WordPress or not? It&#8217;s like, can we do everything on WordPress, or do we need to put some minor things outside WordPress?</p>\n\n\n\n<p>And those decisions are not the engineering limitation. Like, that microservice, we could have put it in WordPress also, but we felt that its architecture was more suited for independent microservice. That was the right call, it turned out to be right call. Much later that microservice grew independently.</p>\n\n\n\n<p>[00:14:26] <strong>Nathan Wrigley:</strong> If we rewind the clock to the beginning when you were just beginning with WordPress and beginning the agency that ended up being rtCamp with your 230 odd employees, did you intend for what&#8217;s happened to happen? Did you always know that you wanted to grow something to the point where it became, air quotes, enterprise with many, many employees, or did it just evolve over time unexpectedly?</p>\n\n\n\n<p>[00:14:49] <strong>Rahul Bansal:</strong> Yeah, it all happened unexpectedly. Like, I started as a professional blogger. I used to make money from advertising, affiliate marketing. So it&#8217;s like, I wasn&#8217;t doing anything remotely related to agencies.</p>\n\n\n\n<p>So one thing led to another and then I started freelancing. Then even after freelancing, when I started rtCamp as an agency, because I was coming from bloggersphere, most of my initial client were bloggers, like independent bloggers. Somebody wanted a theme, somebody wanted a plugin, somebody wanted a sidebar, which sidebar just used to be a lot more popular in those early days of blogging. Like, people used to have MySpace, like experience on the web, like lots of widgets, email submission form, this pop up.</p>\n\n\n\n<p>So in fact, the first enterprise client that walked into our door, that&#8217;s why I said like many agencies don&#8217;t even realise when they mingle with enterprise space. I kind of felt very irritated because they asked so many questions. They got our reference from LinkedIn. We had zero, we were not even using enterprise word anywhere in our branding, marketing, anywhere at all. But back in 2010, also, we made a good name for ourselves.</p>\n\n\n\n<p>So anybody who shouted, hey, any WordPress references, our name used to pop up on social media. So we got that. And they sent us a very large procurement checklist, which we never heard of. All of our projects were like email exchange, two, three emails, money via PayPal, and emails used to be contact. Like, whatever you committed on email is the contract.</p>\n\n\n\n<p>And suddenly there comes like this long PDF, Excel sheets with check boxes. Do you have a data storage policy? This policy, that policy. If we end up filling this, we&#8217;re not going make any profit with this project. So then one of my teammates said, let&#8217;s price in that. Let&#8217;s price in and see if they can afford it. So we literally added another zero to our pricing, literally like 5 times, 10 times. And we said like, hey, this is our minimum, do you want to go ahead?</p>\n\n\n\n<p>I said, sure, like this is peanuts. And they were worried like, do you understand the project? You are quoting very less, your starting point is very less than our internal budget. So they came to our office, they were based in India. Luckily they were in the same city. They came to our office to audit us physically. They put like remarks like, you don&#8217;t have a fingerprint scanner in your biometric sensors in your office entry. There is no employee log.</p>\n\n\n\n<p>But we are not storing any of your data. So this office is not the building where your data will reside. Your data will reside on AWS, or all those cloud servers. And then they got convinced. WordPress was very small then, and we were the only known agencies, which was fully committed to WordPress at that point. So they didn&#8217;t have choice two, three, so they kind of crossed the fingers and gave us that project.</p>\n\n\n\n<p>It took six months to close. I was very pessimistic. It&#8217;s only after two, three years that we realised that they&#8217;d become our largest client by a huge margin. All my blogger friend put one side, and this single client, one side. And that revenue was growing very nicely, year on year. Renewals, they had this retainers, every year they were renewing without asking questions.</p>\n\n\n\n<p>So I realise that it&#8217;s very hard to win these big clients, but once you are in it becomes very smooth journey, henceforth, like after that point. And then I think 2014 around, after two, three years data, when I saw that this client was consistently, for the last three years in a row, our biggest client. Zero sales effort, zero account issues, no negotiation on pricing, and everything was smooth.</p>\n\n\n\n<p>So then I thought like we should go in to some enterprise space, and luckily around that time I had a call with Chris Lema. Chris Lema used to be available for consulting calls on Clarity. I&#8217;m not sure if that service is still around. And I still remember it was exactly 33 minutes that I talked to Chris. He repositioned rtCamp. In 33 minutes he gave me some amazing breakthrough idea.</p>\n\n\n\n<p>And after that call, first time we told ourselves, we are enterprise WordPress agency from today. Until 2014 we were not identifying ourself or branding ourself as an enterprise workplace agency. That moment was the first time when we put in bold letters on our homepage, in SEO Meta, everywhere we added, we are enterprise, enterprise, enterprise WordPress.</p>\n\n\n\n<p>[00:18:35] <strong>Nathan Wrigley:</strong> Can you remember that moment? So if you cast your mind back, when you added the zero and sent it, and there was obviously some suspicion in your mind that nothing&#8217;s going to come of this or what have you. Can you remember the feeling? So it&#8217;s an odd question because I&#8217;m asking you about your feelings, but can you remember the feeling when they came back and said, oh yeah, this is not as expensive as we&#8217;d imagined? That really must have opened up an entirely new world for you.</p>\n\n\n\n<p>[00:19:00] <strong>Rahul Bansal:</strong> Yeah. So firstly, it was very unexpected because we were selling like WordPress projects for $100, $50, $500. The biggest was $1,000. We still remember we built a complete BuddyPress plugin for $900. And we were like so happy when that client sent us $100 tip. He rounded up to $1,000 and we were partying, like with that extra $100, we throw a party to our team.</p>\n\n\n\n<p>And suddenly this client comes and they said, $5,000 is okay? Are you kidding me? Because they sent so much data I didn&#8217;t want to fill in, so I just thought, let&#8217;s just give them a number and they will walk away. We&#8217;ll not appear as a company who didn&#8217;t want to fulfill their data request. I thought, I will give them a reason to walk away, but then it didn&#8217;t walk out.</p>\n\n\n\n<p>Initially I was still skeptical because they really demand too much data. Just imagine, we were like some 20 people agency at that time, and we spent three to six months in back and forth sales call. We didn&#8217;t have typical sales team at that point. Writing those long answers. We were not even understanding questions. The problem was not that we didn&#8217;t want to give data or we didn&#8217;t take security seriously, there were things that we never heard of.</p>\n\n\n\n<p>It was all like foreign language to us. What are they asking? Why do they want to do that? I was not expecting lifetime revenue, that concept was not in our books then. So it was project, money in, money out, end of email, site goes live. Then the recurring revenues hosting companies. We were not into selling maintenance contract.</p>\n\n\n\n<p>So it was a project kind of thinking like big, big economy mindset. So even with 5,000, I thought like, the amount of effort they&#8217;re putting us, we won&#8217;t be left with any decent margin after this project. And that was a true case. For first year there was not much margin left because they had put us through a lot of work to fulfill that project. And then we realised we underquoted after that also, because when the data, we had to talk to their Microsoft vendor. They were using Microsoft SharePoint. There were many rough edges that we had no idea could happen to us.</p>\n\n\n\n<p>In year one, they were the highest revenue, but project was in loss. It&#8217;s only a year, two, three, it was very good profit. And then we have the strategy that we call now land and expand. Land big accounts, no matter whatever price point you wanted to do, go aggressive, and then once you are in, then you spread within the organisation.</p>\n\n\n\n<p>[00:21:08] <strong>Nathan Wrigley:</strong> Oh that&#8217;s an interesting insight. So land and expand. Land the client, the big fish, if you like, with the knowledge that if you maintain the relationship over many years, the profit can build up. Not necessarily year one, but maybe a bit in year two, and year three, and year four, it&#8217;s beginning to mature.</p>\n\n\n\n<p>And, it sounds like such an interesting story. And, again, I&#8217;m going to rewind back to before 2014, so before you added enterprise to your website and have you. Do you think if you had begun your journey today, that you would have the same capability to expand in the same way? Because it feels like there are now quite a few players. Perhaps when you began that was less of the case. You were competing in a much less crowded marketplace.</p>\n\n\n\n<p>But it feels like everybody&#8217;s intent now is to become an agency which can call itself enterprise. And I&#8217;m imagining that you got your foot in the door at a really nice time where you became a name that everybody could trust, and the recommendations come in because of prior work, but maybe that would be more difficult now.</p>\n\n\n\n<p>[00:22:08] <strong>Rahul Bansal:</strong> The market is much bigger now. In fact, just imagine WordPress market share. When we were building the first initial websites, there was not even custom post types that were present in WordPress. So all the WordPress plugins, we used to do a lot of hacks. There was not standardisation. So a lot of things happened with WordPress as a platform. WordPress evolved. The market share has become so big. It&#8217;s easier to sell. We have so many examples like from White House to large publishers. And globally, it&#8217;s not like just the American companies are using WordPress. India&#8217;s second largest publisher also uses WordPress. So does Al Jazeera in Qatar.</p>\n\n\n\n<p>So there are many big websites all over the world so it makes WordPress easy to sell. The market is big. There is a precedence where you can pitch somebody, this is WordPress used by so and so. I believe that no matter which lead you are dealing with, so if you have a lead from a certain industry, a certain geography, you will find a WordPress success story in their geography. You will find WordPress being used by your prospect&#8217;s competition. That makes it easier to sell WordPress.</p>\n\n\n\n<p>So, yeah, the competition is more because opportunity is bigger. The pie is a lot bigger. Otherwise we would&#8217;ve stuck to the same size. Every year we are adding more people because we are able to get more work for them, even with these new agencies coming up. In fact, it&#8217;s easier to build WordPress agency, or any kind of enterprise grade agency now, because the recipe is quite clear. Because we can look at how other agencies are doing and you can take some lessons from them.</p>\n\n\n\n<p>At that time we had no idea. Like, in fact, we didn&#8217;t have the idea that we should position ourselves enterprise grade agency, that was the call with Chris. Before that call, we had no idea that we should be labeling ourselves as an enterprise grade agency.</p>\n\n\n\n<p>[00:23:42] <strong>Nathan Wrigley:</strong> If clients approach you, and it sounds like this may not be the case. It feels like people are approaching you because you build WordPress, not inquiring whether or not you would do a WordPress project for them. What are the one or two bits that you always bring out when a client says, well, why would we go with WordPress? What are the one or two top line items which you think, okay, if we&#8217;re going to build you a website, we&#8217;re going to choose WordPress, and here&#8217;s the best reasons at enterprise? So we&#8217;re not talking about a mom and pop store, that it really doesn&#8217;t matter if it goes down a bit. What are the one or two things which you bring out when an enterprise client wants to know why WordPress?</p>\n\n\n\n<p>[00:24:18] <strong>Rahul Bansal:</strong> First we want to reassure them that WordPress is the right platform. So this is a difference between a product company and agency. A product has a landing page, which is more similar, it gets us to a lot of people. But an agency pitch is tailored for every client, every prospect. So our first goal is to find competition. So which are the competitors for this particular client, prospective client, and see if they&#8217;re using WordPress. If your competition is using WordPress, you will feel a lot more comfortable going after it, because nobody wants to be first, especially in large enterprises.</p>\n\n\n\n<p>Another way we define enterprise is that, when you are not buying from out of your pocket. In a large organisation, your job is not to save the money or find cheapest solution, your job is to deliver result so that it can go very nicely in your annual review report. I still believe people, especially in enterprise, are looking for safety as a first because they know that they have budget to build anything under the sun.</p>\n\n\n\n<p>So usually we say less like, WordPress can do this, WordPress can do that. Because for everything that WordPress or any platform doesn&#8217;t do out of the box, they have budget. What they need to know is that it&#8217;s secure, it&#8217;s safe, it&#8217;ll scale well. And if some government approaches us, so we show that public sovereign fund, that they&#8217;re managing. So that client has a special permission with us, like we cannot refer them publicly, that government agency, but we can refer them to other government agencies in private conversations. So that is how we convince like, okay, this is similar people to you who are using WordPress.</p>\n\n\n\n<p>And I think safety is still the first thing that people are looking for because, it&#8217;s not even WordPress, it starts with open source. There is something, somebody did some marketing where people believe or have this misconception that open source will be easy to hack, because you can see the code, you can easily hack. That is our first step. If client mentions it explicitly, we go all in. Even if the client doesn&#8217;t mention it, if the prospect says that we are looking for rating interest, we still will verify. Are you sure that you are sorted on WordPress being safe? Any concerns, any doubts?</p>\n\n\n\n<p>And then features, because WordPress has no match. And I&#8217;m not saying this as a WordPress agency. The Gutenberg editor itself alone is miles apart. If you go to any other platform, the editing capabilities are nowhere close to Gutenberg editor. Gutenberg editor demo itself is a deal breaker in many cases. We just show them Gutenberg editor, and they&#8217;re like, wow, is this possible? Is this thing real? Is this some mockup? No, this is website. After the call, we are going to send you a URL, go and try your hands on. This is no fake, that vaporware demo where you see something on my screen, but in reality it doesn&#8217;t work like that. This is the real website. Go and try it.</p>\n\n\n\n<p>[00:26:53] <strong>Nathan Wrigley:</strong> That&#8217;s really interesting because in the non-enterprise, that message hasn&#8217;t necessarily landed. Gutenberg is, it&#8217;s very divisive issue, isn&#8217;t it? Whether you use it or not. And it&#8217;s curious that you are saying that it&#8217;s one of the key things which leads to the success.</p>\n\n\n\n<p>Can you just dig into that a little bit? What are some of the aspects of Gutenberg which make the clients think, okay, this is great, this is perfect, this is just what we need? What are some of the features that you draw out of the block editor?</p>\n\n\n\n<p>[00:27:19] <strong>Rahul Bansal:</strong> So I think the main difference that we feel like compared to the consumer WordPress, I would say. The consumer WordPress access technologies on very different platform, like proprietary. Just imagine somebody is using Instagram to create reels. With that mindset they come to WordPress Media Library and expect video editing experience like that to happen in WordPress, they will be disappointed.</p>\n\n\n\n<p>But here we&#8217;re talking to people in large companies, very large companies, using legacy systems, probably from the nineties. They might have a desktop application to update a webpage, some ugly looking forms. We even have a memory where a client, their publishing workflow they had to write an article using a very poorly designed HTML web form, and they had to upload images via FTP. And then they had to reference images in document. There was no drag and drop interface.</p>\n\n\n\n<p>So now if somebody like this person comes to Gutenberg, it&#8217;s like an iPhone moment for them. With that being said, Gutenberg itself is a very powerful editor. We haven&#8217;t come across a case where somebody said, oh, this is not flexible. As I said, like enterprise have a very good balance around the feature versus maintenance. For example, so Gutenberg may have one or two features less compared to a third party page builder, but then being part of Core, they&#8217;re assured that five years down the line, it will be very well maintained.</p>\n\n\n\n<p>Security is more important to them because one less plugin means one less attack vector. Less things to break, less things to train, less things to maintain going forward. We as an agency develop so many sites on Gutenberg that we have our own libraries and our own patterns. So it&#8217;s like, whenever a requirement comes, we can easily map it to Gutenberg.</p>\n\n\n\n<p>[00:28:51] <strong>Nathan Wrigley:</strong> I think that&#8217;s the difficult thing to imagine if you&#8217;ve never built your own block or you&#8217;ve never delved into patterns. But certainly at the enterprise level, if a client comes to you and said, we have this repeatable thing, and we need to put this repeatable thing on page every time. And honestly it&#8217;s real chore. And you can build a block, and they drop the block in, and now they just fill out some fields, drag an image in here, and suddenly, boom, it&#8217;s exactly on the front end what were expecting.</p>\n\n\n\n<p>It&#8217;s that kind of thing, isn&#8217;t it? It&#8217;s that, almost like an app inside of an editor. So we&#8217;ve got a block which consumes perfectly the content that you want, and we can adapt it if your needs change. But if you&#8217;ve never really gotten into that, it&#8217;s hard to imagine. It&#8217;s just a bunch of paragraphs and images, but it&#8217;s not, it&#8217;s so much more powerful than that.</p>\n\n\n\n<p>[00:29:34] <strong>Rahul Bansal:</strong> One thing I would say that, if you look at any large corporation, they have something called design systems, where they have their brand guidelines across products, not just websites like, across mediums like print and everywhere. With Gutenberg, it is very intuitive and easy to map the design system into WordPress. So that is where Gutenberg shines, that you can create patterns, you can create theme json. You can give them a starting point which blends very well with their existing design system.</p>\n\n\n\n<p>That is where half of the job gets done. Like, compared to indie hackers or small businesses, large enterprises are not running after lots of plugins. They don&#8217;t want to try a hundred plus blocks plugin, a plugin with 200 blocks. They want to restrict number of choices. They want to have less number of blocks, but properly weighted with the user&#8217;s guidelines. So it&#8217;s like, the freedom they demand is easily given by Gutenberg, and with the assurance of, it is going to be around long term. It&#8217;ll be very well maintained. It&#8217;ll be very well supported, and performance. I still feel Gutenberg has much better performance, the markup, SEO qualities, top notch.</p>\n\n\n\n<p>[00:30:35] <strong>Nathan Wrigley:</strong> I think it&#8217;s just the constraints that you can put around that editing experience. So if the client comes and they want this inexperienced user to be able to create content but have boundaries so they can, I don&#8217;t know, they can add an image here and it will be, it doesn&#8217;t matter, they just put it in and it will output perfectly. And here&#8217;s where the text goes, but they can&#8217;t change the fonts, you&#8217;re not allowed to change the color and what have you. All of those kind of constraints around the editing experience. It&#8217;s just miraculous really what&#8217;s possible.</p>\n\n\n\n<p>And I think it gets lost because the majority of people, I&#8217;m imagining using WordPress are sort of tinkering with Core blocks and it can become confusing. There&#8217;s lots of choices. You try one thing and it doesn&#8217;t work out, and you throw your hands in the air. But if you&#8217;ve built the perfect thing, then all of those guardrails are in place and it will output the perfect thing every time. I think that&#8217;s really interesting.</p>\n\n\n\n<p>How do you grow, and how do you find your next employees? Because I&#8217;m guessing at the level that you are now at, you must have some fairly exacting specifications when you put out a job description. And WordPress is becoming an increasingly JavaScript based thing. Lot more technical difficulties. Where do you find your talent, and is it becoming harder to find?</p>\n\n\n\n<p>[00:31:40] <strong>Rahul Bansal:</strong> This would be unique to literally us. We have what we call our own training center where we, every year we take some 50 students from college, who recently graduated. Every six months we take 25 to 30 students from colleges. We put them through six months of training, like a complete, they get paid to learn WordPress for six month. They have no obligation to continue with us. They can join our competition, they can do anything with the WordPress.</p>\n\n\n\n<p>But we really get this talent and this job is very popular in India. So this training we run, the pay scales are very popular in India. So last year also we had some 90,000 applications for 60 positions. We literally have to build a platform. So we have a campus adding platform, its name is Chitragupta. Chitragupta is basically is responsible for managing the ledger of your good and bad work. So in Hindu mythology. So we built  Chitragupta, which basically scans your GitHub repos and assigns your grade.</p>\n\n\n\n<p>And those 9,000 people gets graded. And then we interview from top to bottom until 60 positions gets filled. So last time we had to interview some 1,200 students, by the time 60 students got selected.</p>\n\n\n\n<p>Then we put them to the six month training. Our course is public, so people know what is going to be in the course, and so we find a lot of passionate people. Many times by the time they join our course, I&#8217;ve already gone through it from the public website that we have learn.rtcamp.com. From there, they already have checked it. And then we put them through the six month training. After that, this thing we started this year only. After six month training, we put them six months into the WordPress.</p>\n\n\n\n<p>So WordPress Core has a mentorship program running on for new contributors. So this year we enrolled 10 people, managed by Automattic and Google employees, senior employees. So they are mentoring this people for further. So first year we, we invest them heavily. Zero revenue, only investment in year one.</p>\n\n\n\n<p>And then from year two, we start getting, like some client work done from them. And this is something turned out to be very great for us from last three years. At some point we felt, there are same number of people switching between agencies, and net new addition to the WordPress worker pool was getting stagnant, especially around Covid.</p>\n\n\n\n<p>I felt the way people used to discover life with WordPress, or a professional life with WordPress was mostly through WordCamps or meetup groups, and when that Covid happened, we suddenly missed those years, when new people didn&#8217;t come to the WordPress, as many as they used to come before.</p>\n\n\n\n<p>So there was this gap that started hurting large agencies, like us. Because if we look at a small website, then the enterprise budget appears a lot, but there&#8217;s always a limit. No company approves unlimited budget for any venture. Like for every project there&#8217;s a budget. It&#8217;s usually large enough, but there&#8217;s always a number and, as talent was getting more expensive, WordPress was getting unaffordable at some point.</p>\n\n\n\n<p>So I talked to some medium publishers, medium sized publishers, not the big ones, who complain a lot. Like the good WordPress agencies are either sold out or too expensive. It&#8217;s like WordPress is suddenly getting unaffordable, and that is when we started in this hiding experiment, where we onboarded people every year. And this is, we are doing from last four years.</p>\n\n\n\n<p>So we have been hiring for many years, but early it was 5, 10 people. This massive scale of hiring we started from last three to four years. And, it turned very well for us. Like all these people in second year clocked, like in agency billable hours is a very big metric, and in second year, these people clock 90%, more than 90% billable hours.</p>\n\n\n\n<p>[00:35:08] <strong>Nathan Wrigley:</strong> That&#8217;s incredible. What a great idea. Can I just ask, just to clarify with that, is that an in-person thing? So you come to a place where 60 people gather, and the tuition is taking place in the same room, or is it an online thing or?</p>\n\n\n\n<p>[00:35:23] <strong>Rahul Bansal:</strong> So before Covid it was, it used to be in the same room, but the scale was 20 people at that time only. After Covid, we made it completely remote. It&#8217;s now completely remote. It&#8217;s still in the same time zone because, these are the Zoom calls, recordings. The time zone synchronization is needed. So that&#8217;s why it&#8217;s currently India only. But we are expanding it to other territories, and we are seeing like if we can create similar talent pool in other part of the world. Because,early it was in n office, then it went remote over Zoom. And this year, it is going async. We have a dedicated department, which is called Learning and Development Department.</p>\n\n\n\n<p>So our agency head has implemented most lessons in a synced way, so that people can wake up at different time. And so it&#8217;s like they won&#8217;t get blocked. They can learn asynchronously, they can complete this six month course asynchronously.</p>\n\n\n\n<p>[00:36:11] <strong>Nathan Wrigley:</strong> It just sounds like the appetite is incredible. The numbers that you just mentioned there, I think you said something like 1200 or something like that, people for 90 places. That&#8217;s just remarkable. So the appetite really is there. It seems like such a commendable project as well, in that you are putting out a limited, you know what, you can manage. 60 people out into the workplace. Some of them may end up working with you. Some may end up working with your competitors. But you&#8217;ve put 60 people out there who are really credible at pushing the boundaries of what WordPress can do, and hopefully just making a start on their career.</p>\n\n\n\n<p>[00:36:44] <strong>Rahul Bansal:</strong> Yeah.</p>\n\n\n\n<p>[00:36:45] <strong>Nathan Wrigley:</strong> But I know that it&#8217;s not just limited to that. And, I would like to get into this just before we finish, because I think this is important. Over the last few years we see these metrics every year of companies who put time into the WordPress project in general, in a whole manner of different ways. They may be sponsoring events. They may be committing staff to Five for the Future and what have you.</p>\n\n\n\n<p>And the company, your company, rtCamp, it always seems to be right at the forefront of that in a growing way. I&#8217;d just like to applaud you for that and give you an opportunity to say what it is that you do so that we&#8217;ve got an impression of just how much good you are doing apart from obviously, having a very profitable agency and what have you, how much good you&#8217;re putting back into the community as well. So just outline your commitments to the WordPress project.</p>\n\n\n\n<p>[00:37:29] <strong>Rahul Bansal:</strong> So, as I mentioned that, so we have multiple ways of contributing. So as we hire a lot of from college, unfortunately we cannot have a lot of Core committers with us, but we take care of the other end. For example, these 10 people, we have a commitmentt now internally that every six months, so we will put 10 people full-time, like full-time as in literally full-time. A hundred percent of their time will go in working on WordPress project for six months.</p>\n\n\n\n<p>And then this will be rotated by next batch. So in rotation there will be at least 10 people. As we grow further, then we&#8217;ll make it 15, 20. And we want to keep this ramping up this number. So there will be always, WordPress Core will have enough junior people to pick the task. So, that good first issues will, somebody will be looking at them.</p>\n\n\n\n<p>Then we have a QA people, work into the QA team, other teams. I myself as WordCamp organizer, for WordCamp Asia. We have other people contributing to different part of WordPress.</p>\n\n\n\n<p>We have a training course, which is public domain, in public domain. We started that much before learn.wordpress.org is there. Now  learn.wordpress.org is there, it is much better resource. But then this course was there for many years, and many other agencies use it. So that is one of the way to build human capital. So this word actually drives me a lot. We want to consciously put our efforts in developing human capital of WordPress.</p>\n\n\n\n<p>Because in the end, it&#8217;s people that do the job, no matter how fancy it is. You need a human to put a prompt to the AI. ChatGPT won&#8217;t build things on its own. You need to, you need a human to ask creative questions. And we want to ensure that WordPress economy continues to grow, and it never falls short of people. So we hire a lot of junior people. We put into the workplace. We publish our videos tutorial. We publish our training material also in the public domain.</p>\n\n\n\n<p>Many companies use it, and we expect no link back, also, no credit. Because sometimes they have a apprehension that if they know, this is why rtCamp course will, for, example, our training course site doesn&#8217;t require registration. So if you&#8217;re sending your employees to learn WordPress on our site, we won&#8217;t track them. We won&#8217;t solicit them. We have no way of knowing who&#8217;s learning. Google Analytics just shows traffic. A lot of traffic is coming to those training sites, but we have no personally identify information tracked there.</p>\n\n\n\n<p>[00:39:45] <strong>Nathan Wrigley:</strong> I would imagine that in every aspect of your business, except this, maybe, there&#8217;s gotta be some measurable ROI. Okay, we put this in, we get this out. Do you have any metrics to measure your commitment to the community, or is it just putting your finger in the air and thinking, okay, last year, our business did this, let&#8217;s put, I don&#8217;t know, whatever it might be. Do you have a pro forma that you stick to? A number of hours, a number of people? Or is it just, yeah, this feels right this year. Because you can&#8217;t measure this. And in some cases, I imagine people would think, yeah, they&#8217;re probably overdoing it a little bit over there and what have you.</p>\n\n\n\n<p>[00:40:21] <strong>Rahul Bansal:</strong> So, we have a top line mandate that, so it&#8217;s like, internally we divide engineers in three categories in rtCamp. The junior ones were like less than two years in rtCamp. The senior ones like two to five years. And lead levels were like more than five years with us. The junior one, we target 20% of their time for WordPress Core. And the medium level, the seniors, 10%, and lead level is 5%. Lead level is very hard, because we have very less lead engineers. The demand supply gap is more evident on senior and lead level. But then, these metrics are, so our office structure is that we have some called business needs.</p>\n\n\n\n<p>So every people need to submit their 20% report. Not only they need to submit the hours report, like they have their hours went into the WordPress Core or different part. They have to compile what are the issues they solved. It&#8217;s not like you&#8217;re just making time entries. You have to tell in the leadership quarterly review that I have 50 people in my business units, and together they clock 3000 hours. And this is what we achieved in 3000 hours. And this is approved. The props messages we see in WordPress Slack, those screenshots, if our employee names is mentioned, are taken screenshots and filing into those review reports.</p>\n\n\n\n<p>Three people got props from my team. The WordPress Core release notes, like with major releases. So those contributor list also presented by them. If somebody&#8217;s doing some make WordPress blog post or activity, those are also tracked by them. So the heads compile this report, from like bottom ups and then present in leadership meeting. So this is not accidental.</p>\n\n\n\n<p>The material ROI is very hard to measure. We cannot say that, oh, we made like X dollars because of this effort. I think, as a salesperson, when I tell a client like, hey, I&#8217;m going to give you an engineer who knows WordPress very well. I&#8217;m more confident if that person has contributed six months to the WordPress Core. And their patches is weighted by some amazing people in WordPress community, especially senior ones. It&#8217;s like a win-win situation for all. This gives me a very, very well trained people to sell.</p>\n\n\n\n<p>[00:42:16] <strong>Nathan Wrigley:</strong> That&#8217;s exactly how I was just thinking about it. This kind of win-win cycle of you put people into WordPress, and obviously at a junior level, more time and I can understand that. That makes sense. Presumably the ones who are more experienced, they&#8217;ve got other work to be doing. But also they&#8217;ve probably gained a ton of experience doing those prior years of extra hours.</p>\n\n\n\n<p>So you put the hours in, but also they contribute to Core, but they get experience back out. They&#8217;ll be exposed to all sorts of different things that your projects would never have put them in front of, presumably. So they&#8217;ll be touching on subject matters. Getting into plugins, themes, blocks, code, Core, whatever it may be in a whole range of different ways than they would be. So like you say, it&#8217;s like you slap my back, I&#8217;ll slap yours a little bit. Win-win. WordPress wins, you win.</p>\n\n\n\n<p>[00:43:06] <strong>Rahul Bansal:</strong> There are three wins here. The person, that student, who came right out of the college, and usually in college, people here, people have some negative perception about professional life. That companies are evil. You are going to do labor. Somebody will steal your credit, and here they&#8217;re on their own. Like they go into the WordPress community on their own. They sign a patch with their name. They file a Trac ticket with their name. They get props in their name. They get treated very well by contributor. If somebody makes mistakes, WordPress committee is full of nice people. Nobody&#8217;s going to pull them down. Nobody&#8217;s going to shout at them.</p>\n\n\n\n<p>Everybody corrects them with respect and compassion, and that helped them grow as a person. Like, they become better human. They become better coder. And that empathy, we see that, when they become senior engineers, and when they&#8217;re reviewing some junior&#8217;s code, they remember that, hey, when I was, it was my first day in WordPress community, and I made that patch. I made one mistake, but somebody was nice to me, so I have to pass it on. So that niceness cycle continues.</p>\n\n\n\n<p>And, the biggest win is that these people like, who has an incredible job satisfaction. They love open source more. Many of them don&#8217;t join for the love of open source, they&#8217;re at a point when they, join rtCamp, they&#8217;re at a point when their college is ending. They just want to get a job, and secure a financial life. Whatever jobs comes their way, they&#8217;re okay with it. Open source, closed source, not much preference. But once they&#8217;re in, and then we take them through this one year of tour, like six months in training center, then six months in WordPress community, they become the advocate of open source for life.</p>\n\n\n\n<p>And that is a very most important win for us because we want people to believe in open source. We don&#8217;t want them to say open source is good because their company is selling it. We want them to have that faith that open source is the right way to do things. And that faith is very important for growth. You cannot mug up your mission statement and stand for it.. You have to believe in something to stand for it.</p>\n\n\n\n<p>[00:45:00] <strong>Nathan Wrigley:</strong> What a profoundly interesting thing to have said. I think that&#8217;s just fabulous. I think your company is doing so many interesting things. It&#8217;s obviously, financially it&#8217;s working out, but just the position that you&#8217;ve painted there of the way that you are treating your employees, and the autonomy that you&#8217;re giving them, and the future opportunities that you are giving them. And the training opportunities giving them, just remarkable. And I&#8217;m profoundly impressed by what you&#8217;ve been doing.</p>\n\n\n\n<p>Unfortunately, time is our enemy. We&#8217;re going to call it a day there. Rahul, thank you so much for chatting to me today. That has been an incredible journey. Long may it continue. I wish you and rtCamp all the success that you can possibly have the future.</p>\n\n\n\n<p>[00:45:39] <strong>Rahul Bansal:</strong> Thank you, Nathan. Thanks for having me on this podcast.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://www.linkedin.com/in/rahul286/\">Rahul Bansal</a>.</p>\n\n\n\n<p>Rahul is the founder and CEO of <a href=\"https://rtcamp.com/\">rtCamp</a>, a large agency that specialises in enterprise-grade WordPress projects. He began his journey quite differently, starting as an individual blogger back in 2006, discovering WordPress in 2007, and gradually transitioning from being a publisher to a freelance developer, before founding rtCamp in 2009. Today, rtCamp is an enterprise-grade WordPress consultancy agency, operating globally and trusted by clients such as Google, Meta, Automattic, NewsUK, and Al Jazeera.</p>\n\n\n\n<p>Rahul sheds light on working with enterprise clients in the WordPress space. Many of us are familiar with WordPress in the context of small businesses and blogging, but the enterprise space demands additional layers of security and scalability. Rahul explains the factors that set enterprise projects apart, and why meticulous code reviews, &nbsp; and security audits are essential when working at this level.</p>\n\n\n\n<p>He talks about the opportunities in the enterprise space, recounting how rtCamp initially stumbled into enterprise level projects, not even realising their potential until a client’s high expectations led to a decision to market themselves as an enterprise agency.</p>\n\n\n\n<p>We also discuss the role of WordPress in enterprise environments, from why Gutenberg has become a credible selling point, due to its powerful editing capabilities, to how the platform’s flexibility supports varied enterprise needs.</p>\n\n\n\n<p>Rahul also gets into the importance of positioning, how historical context offers advantages, and the expanding market that makes WordPress a compelling choice for large clients today.</p>\n\n\n\n<p>Towards the end, we explore rtCamp’s innovative internship program aimed at growing the WordPress talent pool, and the way they are contributing back to the WordPress project; a win-win for the business and the broader community.</p>\n\n\n\n<p>If you&#8217;ve ever considered what it takes to work with WordPress at the enterprise level, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://rtcamp.com/\">rtCamp</a></p>\n\n\n\n<p><a href=\"https://www.whitehouse.gov/\">White House website</a></p>\n\n\n\n<p><a href=\"https://www.aljazeera.com/\">Al Jazeera website</a></p>\n\n\n\n<p><a href=\"https://campus.rtcamp.com/\">Campus at rtCamp</a></p>\n\n\n\n<p><a href=\"https://learn.rtcamp.com/\">rtLearn</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 12 Mar 2025 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:97:\"Do The Woo Community: Effective Collaboration with Clients and Teams: A Chat with Zach Hendershot\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=92561\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:95:\"https://dothewoo.io/effective-collaboration-with-clients-and-teams-a-chat-with-zach-hendershot/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:237:\"In this episode, Adam and Emma discuss effective collaboration with Zach, CEO of Miruni, focusing on setting clear expectations, minimizing manual tasks via automation, and enhancing communication for better client and team interactions.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 12 Mar 2025 09:49:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"Gravatar: Top Strategies for Reducing Friction in Sign-Ups\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=2830\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"https://blog.gravatar.com/2025/03/11/sign-up-flow/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:17831:\"<p>Creating effective sign-up flows presents a challenging balance. Users expect quick, frictionless experiences, but businesses need quality data to better serve their customers. To get this information, they often overload the sign-up process, leading to high abandonment rates and lost opportunities.</p>\n\n\n\n<p>Thankfully, there is a way to find balance – and we’re talking about more than just user-friendly designs. Advanced strategies like intelligent data collection timing and progressive disclosure techniques help maintain healthy conversion rates while gathering essential user information. These approaches, combined with AI-driven personalization, can transform a standard sign-up process into an engaging experience.</p>\n\n\n\n<p>Reducing friction while maintaining control over data collection might seem daunting. However, by implementing strategic optimization techniques and tools like Gravatar&#8217;s developer API, you can significantly reduce friction points in their sign-up process.&nbsp;</p>\n\n\n\n<p>So, let’s see how you can do just that while still collecting valuable user data that allows for personalization and improves the overall user experience.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Essential strategies for reducing sign-up friction</strong></h2>\n\n\n\n<p>When talking about sign-up friction, a common topic is form optimization, but that’s only the beginning. You need a bit more if you want to create better sign-up experiences and reduce drop-off rates while still maintaining high data quality.</p>\n\n\n\n<p>First, <a href=\"https://www.newbreedrevenue.com/blog/progressive-profiling-and-how-to-use-it\"><strong>progressive profiling</strong></a><strong> allows you to collect user information gradually</strong> rather than overwhelming new users with lengthy forms like these:&nbsp;</p>\n\n\n\n<img width=\"3432\" height=\"1716\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/badsignup_iag.png\" alt=\" Example of a bad sign-up form with loads of information\" class=\"wp-image-2833\" />\n\n\n\n<p>Instead of requesting all details upfront, ask only for essential information during sign-up, and additional data can be gathered as users engage with your product.</p>\n\n\n\n<img width=\"3433\" height=\"1716\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/goodsignup_iag.png\" alt=\"Example of progressive profiling in a sign-up\" class=\"wp-image-2834\" />\n\n\n\n<p>You can also <strong>use email-based </strong><a href=\"https://docs.gravatar.com/\"><strong>profile systems like Gravatar</strong></a><strong> to make the process even easier.</strong> By integrating Gravatar into your sign-up flow, you can automatically populate user avatars and profile information using just an email address. This eliminates several manual entry steps.</p>\n\n\n\n<a href=\"https://docs.gravatar.com/getting-started/\"><img width=\"3242\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar_integration_cta.png\" alt=\"\" class=\"wp-image-2632\" /></a>\n\n\n\n<p><strong>Delayed email verification keeps users engaged</strong> by letting them access your app immediately after sign-up. <a href=\"https://www.chargebee.com/\">ChargeBee</a> is a great example of this approach:&nbsp;</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>New users enter the platform right away by filling in the more important details.&nbsp;</li>\n</ol>\n\n\n\n<img width=\"1724\" height=\"1290\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/chargebee-sign-up-form.png\" alt=\"Chargebee sign-up page\" class=\"wp-image-2835\" />\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>They verify their email address only after signing in.</li>\n</ol>\n\n\n\n<img width=\"660\" height=\"374\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/chargebee-email-verification-message.png?w=660\" alt=\"Chargebee email confirmation message\" class=\"wp-image-2836\" />\n\n\n\n<p>Finally, <strong>smart forms with predictive error prevention catch potential issues before submission</strong> rather than returning users to a form with error messages. This real-time validation helps users complete sign-up forms correctly the first time.</p>\n\n\n\n<img width=\"1302\" height=\"546\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/example-error-prevention-chargebee.png\" alt=\"Example of predictive error prevention on Chargebee’s sign-up page\" class=\"wp-image-2837\" />\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Intelligent data collection: When and what to ask&nbsp;</strong></h3>\n\n\n\n<p>Making smart decisions about when to request user information can significantly impact sign-up completion rates. A strategic approach starts with distinguishing between essential and non-essential data.</p>\n\n\n\n<p>Essential information typically includes:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email address (for account creation).</li>\n\n\n\n<li>Password.</li>\n\n\n\n<li>Username (if required).</li>\n</ul>\n\n\n\n<p>Non-essential information such as company name, last name, job title, team size, and phone number can definitely wait.&nbsp;</p>\n\n\n\n<p><strong>Custom triggers help time additional data requests effectively.</strong> For example, only ask for team size after users show interest in collaboration features. Or request company details when someone visits the enterprise pricing page.</p>\n\n\n\n<img width=\"3432\" height=\"1716\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/signup_iag.png\" alt=\"Example of custom triggers for additional data\" class=\"wp-image-2838\" />\n\n\n\n<p><strong>Profile enrichment through </strong><a href=\"https://blog.gravatar.com/2024/08/26/gravatar-api-tutorial-for-app-developers/\"><strong>integrations and APIs</strong></a><strong> offers another powerful approach. </strong>By combining email-based profile services like Gravatar with progressive data collection, you can build comprehensive user profiles without overwhelming new users.</p>\n\n\n\n<p>Gravatar&#8217;s API can automatically populate non-essential information from a user&#8217;s email address, eliminating the need to ask for basic profile details during sign-up. This approach maintains high conversion rates while still gathering valuable user data.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Gravatar simplifies user onboarding</strong></h2>\n\n\n\n<img width=\"1504\" height=\"1050\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/profile-as-a-service-gravatar-new.png\" alt=\"Gravatar for developers – Profiles-as-a-Service homepage\" class=\"wp-image-2839\" />\n\n\n\n<p><a href=\"https://gravatar.com/\">Gravatar</a> transforms the traditional sign-up process by automatically populating user profiles through a single email address. This approach eliminates multiple manual entry steps that often cause users to abandon sign-up forms – according to a <a href=\"https://www.wyzowl.com/customer-onboarding-statistics/\">2020 study by Wyzow</a>, 80% of users have deleted an app because they found the initial setup process too complex.</p>\n\n\n\n<p>This is why major platforms like <a href=\"https://github.com/\">GitHub</a>, <a href=\"https://openai.com/\">OpenAI</a>, and <a href=\"https://www.atlassian.com/\">Atlassian</a> use Gravatar to enhance their sign-up experiences.&nbsp;</p>\n\n\n\n<p>By implementing Gravatar&#8217;s REST API, developers can instantly access a rich set of user information:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display names and avatars.</li>\n\n\n\n<li>Professional information.</li>\n\n\n\n<li>Biography and location.</li>\n\n\n\n<li>Language preferences.</li>\n\n\n\n<li>Pronouns.</li>\n\n\n\n<li>Social and professional links.</li>\n\n\n\n<li>User interests.</li>\n\n\n\n<li>Work history.</li>\n\n\n\n<li>Social connections.</li>\n</ul>\n\n\n\n<p>This enriched data collection happens without requesting additional information from users during sign-up. Instead of presenting new users with lengthy forms asking for profile details, applications can pull this information automatically through the Gravatar API.</p>\n\n\n\n<p><strong>The benefits extend beyond the initial sign-up. </strong>With comprehensive profile data available immediately, applications can <a href=\"https://blog.gravatar.com/2024/08/16/user-experience-personalization/\">create personalized experiences</a> from the first interaction:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customized welcome messages using the user&#8217;s name.</li>\n\n\n\n<li>Interface language set to user preferences.</li>\n\n\n\n<li>Content recommendations based on stated interests.</li>\n\n\n\n<li>Contextual features based on professional background.</li>\n\n\n\n<li>Team collaboration suggestions using work history.</li>\n\n\n\n<li>Social connections through matched interests.</li>\n\n\n\n<li>Location-based content and recommendations.</li>\n</ul>\n\n\n\n<p>Implementing Gravatar also helps solve common onboarding challenges:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduces form abandonment by minimizing required fields.</li>\n\n\n\n<li>Eliminates the need for users to upload profile pictures.</li>\n\n\n\n<li>Maintains consistency across multiple platforms.</li>\n\n\n\n<li>Allows users to update their information in one place.</li>\n\n\n\n<li>Supports both individual and role-based personalization.</li>\n\n\n\n<li>Enables automatic profile updates across integrated services.</li>\n</ul>\n\n\n\n<p><strong>The system respects user privacy by letting individuals control what information they share. </strong>Users can maintain multiple profiles with different levels of detail tied to separate email addresses, giving them full control over their online presence while still providing valuable data for personalization.</p>\n\n\n\n<img width=\"660\" height=\"331\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/verified-profiles-privacy-settings.png?w=660\" alt=\"Example of privacy settings for a Gravatar profile – toggle switch for API access\" class=\"wp-image-2840\" />\n\n\n\n<p>For developers, integration is straightforward through the <a href=\"https://docs.gravatar.com/api/profiles/rest-api/\">REST API</a>, with comprehensive documentation and support available. And since Gravatar is free for both users and developers, it offers a cost-effective way to enhance sign-up flows and improve user engagement from the start. The API&#8217;s design focuses on developer experience, making it simple to implement and maintain while providing powerful personalization capabilities.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Real-world examples: Successful Gravatar implementations</strong></h3>\n\n\n\n<p>Let&#8217;s see how different websites use Gravatar to make signing up and getting started super simple.&nbsp;</p>\n\n\n\n<p><a href=\"https://platform.openai.com/signup\">OpenAI</a> offers a perfect example of a streamlined approach:&nbsp;</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Users sign up with their email and create a password.</li>\n</ol>\n\n\n\n<img width=\"660\" height=\"473\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/open-ai-signup-page.png?w=660\" alt=\"Creating an account on OpenAI\" class=\"wp-image-2841\" />\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Their profile picture automatically appears from Gravatar.&nbsp;</li>\n</ol>\n\n\n\n<img width=\"660\" height=\"391\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/open-ai-gravatar-profile-pic.png?w=660\" alt=\"Profile picture on the OpenAI website \" class=\"wp-image-2842\" />\n\n\n\n<p><strong>No extra steps are needed. </strong>This small touch adds a personal element to their AI platform experience right from the start.</p>\n\n\n\n<p><a href=\"http://wordpress.com\">WordPress.com</a> takes this integration even further. When someone signs up, the platform automatically pulls in everything from their Gravatar profile – their bio, display name, social links, and even their location and interests.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"339\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/wordpresscom-gravatar-integration-info.png?w=660\" alt=\"Profile information on WordPress.com\" class=\"wp-image-2843\" />\n\n\n\n<p>This means new bloggers can jump right into writing instead of spending time filling out profile forms. Plus, any changes they make to their Gravatar profile automatically update across all their WordPress sites.</p>\n\n\n\n<p>Other popular platforms also use Gravatar in creative ways to make things easier for their users:</p>\n\n\n\n<p>Developer platforms:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://github.com/\">GitHub</a> shows Gravatar avatars next to code contributions, helping developers build recognition in open-source communities.</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"273\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/github-gravatar-profile-pic.png?w=660\" alt=\"Profile picture on GitHub\" class=\"wp-image-2844\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://about.gitlab.com/\">GitLab</a> uses Gravatar to personalize project dashboards and team features.</li>\n</ul>\n\n\n\n<p>Collaboration tools:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://www.figma.com/\">Figma</a> automatically loads team member profiles to help people connect faster.</li>\n\n\n\n<li><a href=\"https://slack.com/\">Slack</a> shows profile pictures in chat to help teammates recognize each other.</li>\n\n\n\n<li><a href=\"https://trello.com/\">Trello</a> adds Gravatar photos to cards and boards to make project tracking more personal.</li>\n</ul>\n\n\n\n<p>The best part? <strong>Users only need to update their info in one place – their Gravatar profile.</strong> That single update gets reflected everywhere they use these tools, making it super convenient to keep a consistent online presence.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizing mobile sign-up experiences</strong></h2>\n\n\n\n<p>Making sign-ups work smoothly on mobile devices has become essential, with <a href=\"https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet\">mobile traffic now exceeding 60% of all web visits</a>. But mobile users face unique challenges – smaller screens, touch interfaces, and often spotty connections. Here&#8217;s how to <a href=\"https://blog.gravatar.com/2024/09/03/app-onboarding/\">create a mobile-friendly sign-up</a> flow that gets results.</p>\n\n\n\n<p><strong>Start with the basics: optimize every element for touch.</strong>&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buttons need to be at least 44&#215;44 pixels, with enough spacing to prevent accidental taps.&nbsp;</li>\n\n\n\n<li>Make forms finger-friendly by adding ample padding between fields.&nbsp;</li>\n\n\n\n<li>Stick to readable font sizes – 16px minimum for text inputs to prevent automatic zooming.</li>\n</ul>\n\n\n\n<p><strong>Smart keyboard handling makes a big difference too. </strong>Set the right input types (email, tel, number) so users get appropriate keyboards. Group similar fields together to minimize keyboard switches. For example, keep all text fields together, then numeric fields.</p>\n\n\n\n<p>Simplify data entry by:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enabling autofill where possible.</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/rememberme_iag.png?w=660\" alt=\"Example of autofill during sign-up\" class=\"wp-image-2845\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer social login options optimized for mobile.</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"660\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/signin_iag.png?w=660\" alt=\"Example of user-friendly social media sign-up buttons on mobile devices\" class=\"wp-image-2846\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using Gravatar to auto-populate profile info from email addresses.</li>\n\n\n\n<li>Adding real-time validation to catch errors early.</li>\n</ul>\n\n\n\n<img width=\"660\" height=\"355\" src=\"https://blog.gravatar.com/wp-content/uploads/2025/01/example-password-instructions-during-signup.png?w=660\" alt=\"Example of real-time validation of a password\" class=\"wp-image-2847\" />\n\n\n\n<p><strong>Break up longer forms into logical steps with clear progress indicators. </strong>Each step should fit comfortably on a mobile screen without scrolling. And remember – every field you require is another chance for users to abandon the process. Only ask for what&#8217;s absolutely necessary.</p>\n\n\n\n<p>Finally, <strong>test your flow on multiple devices and screen sizes.</strong> What works on a large iPhone might be frustrating on a smaller Android phone.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get started with Gravatar&#8217;s developer tools</strong></h2>\n\n\n\n<p>Ready to streamline your sign-up process with Gravatar? Their developer tools make integration surprisingly simple. The new REST API gives you instant access to user profiles with just a few lines of code.</p>\n\n\n\n<p>Getting started takes just three steps:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Register for a free API key at <a href=\"https://gravatar.com/developers/new-application\">Gravatar&#8217;s Developer Dashboard</a>.</li>\n\n\n\n<li>Use the interactive console to test API endpoints.</li>\n\n\n\n<li>Follow the comprehensive documentation to add Gravatar to your app.</li>\n</ul>\n\n\n\n<p>The API lets you fetch rich user data like:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profile pictures and avatars.</li>\n\n\n\n<li>Display names.</li>\n\n\n\n<li>Professional details.</li>\n\n\n\n<li>Social links.</li>\n\n\n\n<li>Location preferences.</li>\n\n\n\n<li>Custom profile fields.</li>\n</ul>\n\n\n\n<p>Best of all, <strong>users control what information they share.</strong> You just need an email address to start pulling available profile data. This balance between functionality and privacy makes Gravatar great for both developers and users.</p>\n\n\n\n<p>Want to explore more? <a href=\"https://gravatar.com/developers/contact\">Get in touch with our team</a> today, and we can discuss specific integrations for your platform.&nbsp;</p>\n\n\n\n<a href=\"https://docs.gravatar.com/getting-started/\"><img width=\"3242\" height=\"729\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/12/gravatar_integration_cta.png\" alt=\"\" class=\"wp-image-2632\" /></a>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 11 Mar 2025 22:19:10 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"WordPress.org blog: WordPress 6.8 Beta 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=18619\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://wordpress.org/news/2025/03/wordpress-6-8-beta-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5777:\"<p>WordPress 6.8 Beta 2 is now ready for testing!</p>\n\n\n\n<p><strong>This beta version of the WordPress software is under development</strong>. Please do not install, run, or test this version of WordPress on production or mission-critical websites.&nbsp; Instead, you should evaluate Beta 2 on a test server and site.</p>\n\n\n\n<p>You can test WordPress 6.8 Beta 2 in four ways:</p>\n\n\n\n<table class=\"has-fixed-layout\"><tbody><tr><td><strong>Plugin</strong></td><td>Install and activate the<a href=\"https://wordpress.org/plugins/wordpress-beta-tester/\"> WordPress Beta Tester</a> plugin on a WordPress install. (Select the “Bleeding edge” channel and “Beta/RC Only” stream.)</td></tr><tr><td><strong>Direct Download</strong></td><td>Download the <a href=\"https://wordpress.org/wordpress-6.8-beta2.zip\">Beta 2 version (zip)</a> and install it on a WordPress website.</td></tr><tr><td><strong>Command Line</strong></td><td>Use this<a href=\"https://make.wordpress.org/cli/\"> WP-CLI</a> command: <code>wp core update --version=6.8-beta2</code></td></tr><tr><td><strong>WordPress Playground</strong></td><td>Use the <a href=\"https://playground.wordpress.net/?php=8.0&wp=beta&networking=no&language=&multisite=no&random=y4q1rn88xn\">6.8 Beta 2 WordPress Playground instance</a> to test the software directly in your browser.  No setup is required–just click and go! </td></tr></tbody></table>\n\n\n\n<p>The current target date for the final release of WordPress 6.8 is <strong>April 15, 2025</strong>. Get an overview of the <a href=\"https://make.wordpress.org/core/6-8/\">6.8 release cycle</a>, and check the<a href=\"https://make.wordpress.org/core/\"> Make WordPress Core blog</a> for <a href=\"https://make.wordpress.org/core/tag/6-8/\">6.8-related posts</a> in the coming weeks for more information.</p>\n\n\n\n<p><strong>Catch up on what’s new in WordPress 6.8</strong>: <a href=\"https://wordpress.org/news/2025/03/wordpress-6-8-beta-1/\">Read the Beta 1 announcement</a> for details and highlights.</p>\n\n\n\n<h2 class=\"wp-block-heading\">How to test this release</h2>\n\n\n\n<p>Your help testing the WordPress 6.8 Beta 2 version is key to ensuring everything in the release is the best it can be. While testing the upgrade process is essential, trying out new features is equally important.&nbsp; <a href=\"https://make.wordpress.org/test/2025/03/04/help-test-wordpress-6-8/\">This detailed guide</a> will walk you through testing features in WordPress 6.8.</p>\n\n\n\n<p>If you encounter an issue, please report it to the<a href=\"https://wordpress.org/support/forum/alphabeta/\"> Alpha/Beta area</a> of the support forums or directly to<a href=\"https://core.trac.wordpress.org/newticket\"> WordPress Trac</a> if you are comfortable writing a reproducible bug report. You can also check your issue against a list of<a href=\"https://core.trac.wordpress.org/tickets/major\"> known bugs</a>.</p>\n\n\n\n<p>Curious about testing releases in general? Follow along with the<a href=\"https://make.wordpress.org/test/\"> testing initiatives in Make Core</a> and join the<a href=\"https://wordpress.slack.com/messages/core-test/\"> #core-test channel</a> on<a href=\"https://wordpress.slack.com/\"> Making WordPress Slack</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Vulnerability bounty doubles during Beta/RC</h2>\n\n\n\n<p>Between Beta 1, released on March 4, 2025, and the final Release Candidate (RC) scheduled for April 8, 2025, the<a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\"> monetary reward for reporting new, unreleased security vulnerabilities</a> is doubled. Please follow responsible disclosure practices as detailed in the project’s security practices and policies outlined on the<a href=\"https://hackerone.com/wordpress\"> HackerOne page</a> and in the<a href=\"https://wordpress.org/about/security/\"> security white paper</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Beta 2 updates and highlights</h2>\n\n\n\n<p>WordPress 6.8 Beta 2 contains more than 14 Editor updates and fixes since the Beta 1 release, including 21 tickets for WordPress core.</p>\n\n\n\n<p>Each beta cycle focuses on bug fixes; more are on the way with your help through testing. You can browse the technical details for all issues addressed since Beta 1 using these links:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://github.com/WordPress/gutenberg/commits/wp/6.8?since=2025-03-05&until=2025-03-10\">GitHub commits for 6.8</a> since March 4, 2025</li>\n\n\n\n<li><a href=\"https://core.trac.wordpress.org/query?status=closed&changetime=03%2F05%2F2025..03%2F10%2F2025&milestone=6.8&col=id&col=milestone&col=owner&col=type&col=priority&order=id\">Closed Trac tickets</a> since March 4, 2025</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Beta 2 haiku</h2>\n\n\n\n<p>Second wave refines,<br />Lines of code like rivers flow,<br />WordPress finds its form.</p>\n\n\n\n<p class=\"has-text-align-right\"><em>Props to <a href=\"https://profiles.wordpress.org/ankitkumarshah/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ankitkumarshah</a> <a href=\"https://profiles.wordpress.org/vgnavada/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>vgnavada</a> <a href=\"https://profiles.wordpress.org/krupajnanda/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>krupajnanda</a> <a href=\"https://profiles.wordpress.org/michelleames/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>michelleames</a> <a href=\"https://profiles.wordpress.org/audrasjb/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>audrasjb</a> <a href=\"https://profiles.wordpress.org/marybaum/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>marybaum</a> <a href=\"https://profiles.wordpress.org/ecgan/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ecgan</a></em> <em>for proofreading and review.</em></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 11 Mar 2025 15:46:13 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Jeffrey Paul\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"Do The Woo Community: What’s a WordPress Site Without a Blog?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://dothewoo.io/?post_type=blog&p=92636\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://dothewoo.io/blog/whats-a-wordpress-site-without-a-blog/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:179:\"In September 2024, we relaunched our community-focused blog, emphasizing its importance for site substance while highlighting the relevance of blogging amidst evolving technology.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 11 Mar 2025 11:01:14 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"Do The Woo Community: Securing the Supply Chain, Insights from the WordPress 6.8 Update with John Blackbourn\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=92331\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:106:\"https://dothewoo.io/securing-the-supply-chain-insights-from-the-wordpress-6-8-update-with-john-blackbourn/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:25